?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=PENGARUH+PENGGUNAAN+SHOPEEPAYLATER+TERHADAP+GAYA+HIDUP+KONSUMTIF+(Studi+Pada+Masyarakat+di+Kota+Bandar+Lampung)&rft.creator=Faisal+Rahmat%2C+Pratama&rft.subject=300+Ilmu+sosial&rft.subject=304+Faktor+yang+mempengaruhi+perilaku+sosial&rft.description=Penelitian+ini+bertujuan+untuk+menganalisis+dan+mengetahui+seberapa+besar+pengaruh+penggunaan+ShopeePayLater+terhadap+gaya+hidup+konsumtif+masyarakat+di+Kota+Bandar+Lampung.+Penelitian+ini+menggunakan+pendekatan+kuantitatif+dengan+data+yang+diperoleh+melalui+penyebaran+kuesioner+kepada+100+responden+pengguna+aktif+ShopeePayLater.+Teknik+pengambilan+sampel+menggunakan+rumus+Lemeshow.+Analisis+data+dilakukan+menggunakan+uji+regresi+linear+sederhana+dengan+bantuan+perangkat+lunak+SPSS.+Hasil+penelitian+menunjukkan+bahwa+terdapat+pengaruh+yang+signifikan+antara+penggunaan+ShopeePayLater+terhadap+gaya+hidup+konsumtif%2C+yang+dibuktikan+dengan+nilai+signifikansi+sebesar+0%2C001+yang+memiliki+nilai+lebih+kecil+dari+0%2C05.+Nilai+koefisien+determinasi+(R%C2%B2)+sebesar+0%2C270+mengindikasikan+bahwa+besarnya+pengaruh+penggunaan+ShopeePayLater+terhadap+gaya+hidup+konsumtif+masyarakat+Kota+Bandar+Lampung+berkategori+rendah+hanya+sebesar+27%25%2C+sementara+itu+faktor+lainnya+sebesar+73%25+tidak+termasuk+dalam+penelitian+ini.%0D%0AThis+study+aims+to+analyze+and+determine+the+extent+of+the+influence+of+ShopeePayLater+usage+on+the+consumptive+lifestyle+of+the+people+in+Bandar+Lampung+City.+This+research+adopts+a+quantitative+approach%2C+with+data+collected+through+questionnaires+distributed+to+100+active+ShopeePayLater+users.+The+sampling+technique+used+is+based+on+the+Lemeshow+formula.+Data+analysis+was+conducted+using+a+simple+linear+regression+test+with+the+help+of+SPSS+software.+The+results+show+that+there+is+a+significant+influence+between+the+use+of+ShopeePayLater+and+a+consumptive+lifestyle%2C+as+evidenced+by+a+significance+value+of+0.001%2C+which+is+less+than+0.05.+The+coefficient+of+determination+(R%C2%B2)+value+of+0.270+indicates+that+the+influence+of+ShopeePayLater+usage+on+the+consumptive+lifestyle+of+Bandar+Lampung+residents+falls+into+the+low+category%2C+accounting+for+only+27%25%2C+while+the+remaining+73%25+is+influenced+by+other+factors+not+included+in+this+study.&rft.publisher=FAKULTAS+ILMU+SOSIAL+DAN+ILMU+POLITIK&rft.date=2025-05-19&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F88551%2F1%2FABSTRAK.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F88551%2F2%2FSKRIPSI%2520FULL.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F88551%2F3%2FSKRIPSI%2520TANPA%2520BAB%2520PEMBAHASAN.pdf&rft.identifier=++Faisal+Rahmat%2C+Pratama++(2025)+PENGARUH+PENGGUNAAN+SHOPEEPAYLATER+TERHADAP+GAYA+HIDUP+KONSUMTIF+(Studi+Pada+Masyarakat+di+Kota+Bandar+Lampung).++FAKULTAS+ILMU+SOSIAL+DAN+ILMU+POLITIK%2C+UNIVERSITAS+LAMPUNG.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F88551%2F