?url_ver=Z39.88-2004&rft_id=2151011017&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=PENGARUH+KUALITAS+PRODUK+DAN+HARGA+TERHADAP+KEPUASAN+PELANGGAN+PRODUK+SKINCARE+THE+ORIGINOTE++&rft.creator=Putri+Sofi+%2C+Awalia&rft.subject=330+Ekonomi&rft.description=Penelitian+ini+bertujuan+untuk+mengetahui+pengaruh+kualitas+produk+dan+harga+terhadap+kepusan+pelanggan+pada+produk+skincare+The+Originote.+Latar+belakang+penelitian+ini+dilandasi+oleh+meningkatnya+kesadaran+masyarakat+terhadap+perawatan+kulit+serta+tingginya+minat+terhadap+produk+skincare+lokal%2C+khususnya+The+Originote.+Metode+pengumpulan+data+yang+digunakan+adalah+angket+menggunakan+pendekatan+kuantitatif+dengan+metode+deskriptif.+Analisis+data+menggunakan+linear+berganda+untuk+mengukur+pengaruh+variabel+independen%2C+yaitu+kualitas+produk+dan+harga+terhadap+variabel+dependen+kepuasan+pelanggan.+Hasil+penelitian+ini+menunjukkan+bahwa+kualitas+produk+memiliki+pengaruh+positif+dan+signifikan+terhadap+kepuasan+pelanggan+dengan+nilai+probabilitas+signifikansi+0%2C000+%3C+0%2C05.+Konsumen+cenderung+lebih+memilih+produk+kualitas+yang+baik+karena+memberikan+rasa+aman%2C+kenyamanan+dalam+penggunaan%2C+serta+manfaat+yang+sesuai+dengan+ekspektasi.+Harga+tidak+berpengaruh+positif+dan+signifikan+terhadap+kepuasan+pelanggan+dengan+nilai+probabilitas+signifikansi+0%2C534+%3E+0%2C05.+Hal+ini+menunjukkan+bahwa+konsumen+lebih+mengutamakan+kualitas+dan+komposisi+produk+dibandingkan+aspek+harga.+implikasi+dari+penelitian+ini+menekankan+pentingnya+bagi+perusahaan+untuk+terus+menjaga+dan+meningkatkan+kualitas+produk+guna+menciptakan+serta+mempertahankan+kepuasan+pelanggan.%0D%0A%0D%0AKata+Kunci+%3A+Kualitas+Produk%2C+Harga%2C+Kepuasan+Pelanggan%0D%0A%0D%0AThis+study+aims+to+determine+the+effect+of+product+quality+and+price+on+customer+satisfaction+with+The+Originote+skincare+product.+The+background+of+this+study+is+based+on+the+increasing+public+awareness+of+skin+care+and+the+high+interest+in+local+skincare+products%2C+especially+The+Originote.+The+data+collection+method+used+is+a+questionnaire+using+a+quantitative+approach+with+a+descriptive+method.+Data+analysis+uses+multiple+linear+to+measure+the+influence+of+independent+variables%2C+namely+product+quality+and+price+on+the+dependent+variable+of+customer+satisfaction.+The+results+of+this+study+indicate+that+product+quality+has+a+positive+and+significant+influence+on+customer+satisfaction+with+a+significance+probability+value+of+0.000+%3C0.05.+Consumers+tend+to+prefer+good+quality+products+because+they+provide+a+sense+of+security%2C+comfort+in+use%2C+and+benefits+that+are+in+accordance+with+expectations.+Price+does+not+have+a+positive+and+significant+effect+on+customer+satisfaction+with+a+significance+probability+value+of+0.534%3E+0.05.+This+shows+that+consumers+prioritize+product+quality+and+composition+over+price+aspects.+The+implications+of+this+study+emphasize+the+importance+for+companies+to+continue+to+maintain+and+improve+product+quality+in+order+to+create+and+maintain+customer+satisfaction.%0D%0A%0D%0AKeywords%3A+Product+Quality%2C+Price%2C+Customer+Satisfaction%0D%0A&rft.publisher=FAKULTAS+EKONOMI+DAN+BISNIS&rft.date=2025-05-23&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F88648%2F1%2F1.%2520ABSTRAK.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F88648%2F2%2F2.%2520SKRIPSI%2520FULL.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F88648%2F3%2F3.%2520SKRIPSI%2520TANPA%2520PEMBAHASAN.pdf&rft.identifier=++Putri+Sofi+%2C+Awalia++(2025)+PENGARUH+KUALITAS+PRODUK+DAN+HARGA+TERHADAP+KEPUASAN+PELANGGAN+PRODUK+SKINCARE+THE+ORIGINOTE.++FAKULTAS+EKONOMI+DAN+BISNIS%2C+UNIVERSITAS+LAMPUNG.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F88648%2F