?url_ver=Z39.88-2004&rft_id=1816051017&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=ANALISIS+PENGAMBILAN+KEPUTUSAN+PEMBELIAN+PRODUK%0D%0ASKINCARE+THE+ORIGINOTE+YANG+DIPENGARUHI+PERSEPSI%0D%0AKUALITAS+PRODUK%2C+CITRA+MEREK%2C+DAN+GAYA+HIDUP%0D%0A(STUDI+KASUS+PADA+MAHASISWA+S1+UNIVERSITAS+LAMPUNG)&rft.creator=ZAHIRA+%2C+MELINDASARI+&rft.subject=300+Ilmu+sosial&rft.subject=320+Ilmu+politik+(politik+dan+pemerintahan)&rft.description=Peningkatan+kesadaran+akan+kesehatan+kulit%2C+tren+kecantikan+alami%2C+dan+pengaruh%0D%0Amedia+sosial+telah+mendorong+perubahan+gaya+hidup+masyarakat%2C+khususnya+dalam%0D%0Ahal+perawatan+diri.+The+Originote+merupakan+salah+satu+merek+skincare+lokal+yang%0D%0Asaat+ini+tengah+diminati+oleh+konsumen%2C+terutama+kalangan+mahasiswa.+Penelitian+ini%0D%0Abertujuan+untuk+menganalisis+pengaruh+persepsi+kualitas+produk%2C+citra+merek%2C+dan%0D%0Agaya+hidup+terhadap+pengambilan+keputusan+pembelian+produk+perawatan+kulit+The%0D%0AOriginote.+Penelitian+ini+menggunakan+metode+explanatory+research+dengan%0D%0Apendekatan+kuantitatif.+Populasi+penelitian+adalah+mahasiswa+Universitas+Lampung%2C%0D%0Adengan+teknik+purposive+sampling+dan+jumlah+sampel+sebanyak+100+responden.%0D%0APengumpulan+data+dilakukan+melalui+kuesioner+online+menggunakan+Google+Form.%0D%0AAnalisis+data+menggunakan+metode+Partial+Least+Square+(PLS)+melalui+software%0D%0ASmartPLS+versi+4.+Hasil+penelitian+ini+adalah+secara+parsial%2C+persepsi+kualitas%2C+citra%0D%0Amerek%2C+dan+gaya+hidup+berpengaruh+positif+dan+signifikan+terhadap+keputusan%0D%0Apembelian+produk+skincare+dari+The+Originote+pada+mahasiswa+di+Universitas%0D%0ALampung.+Selanjutnya%2C+secara+simultan+citra+merek+dan+gaya+hidup+berpengaruh%0D%0Apositif+dan+signifikan+terhadap+keputusan+pembelian%2C+sedangkan+persepsi+kualitas%0D%0Atidak+berpengaruh+yang+signifikan+dalam+pengambilan+keputusan+pembelian+skincare%0D%0AThe+Originote.%0D%0AKata+kunci+%3A+Kualitas+Produk%2C+Citra+Merek%2C+Gaya+Hidup%2C+Keputusan+Pembelian%2C%0D%0APerawatan+Kulit%2C+Persepsi%0D%0A%0D%0AThe+increasing+awareness+of+skin+health%2C+the+trend+of+natural+beauty%2C+and+the%0D%0Ainfluence+of+social+media+have+brought+significant+changes+in+people%E2%80%99s+lifestyles%2C%0D%0Aparticularly+in+self-care+routines.+The+Originote+has+emerged+as+one+of+the+most%0D%0Apopular+local+skincare+brands+among+consumers%2C+especially+university+students.+This%0D%0Astudy+aims+to+analyze+the+influence+of+perceived+product+quality%2C+brand+image%2C+and%0D%0Alifestyle+on+purchasing+decisions+for+The+Originote+skincare+products.+The+research%0D%0Aemployed+an+explanatory+method+with+a+quantitative+approach.+The+population%0D%0Aconsists+of+students+at+the+University+of+Lampung%2C+selected+using+purposive+sampling%0D%0Awith+a+total+of+100+respondents.+Data+were+collected+through+an+online+questionnaire%0D%0Ausing+Google+Forms.+Data+analysis+was+carried+out+using+the+Partial+Least+Squares%0D%0A(PLS)+method+with+SmartPLS+version+4+software.+The+results+of+this+study+indicate%0D%0Athat+partially%2C+perceived+quality%2C+brand+image%2C+and+lifestyle+have+a+positive+and%0D%0Asignificant+influence+on+purchasing+decisions+for+The+Originote+skincare+products%0D%0Aamong+students+at+the+University+of+Lampung.+Furthermore%2C+simultaneously%2C+brand%0D%0Aimage+and+lifestyle+have+a+positive+and+significant+effect+on+purchasing+decisions%2C%0D%0Awhile+perceived+quality+does+not+have+a+significant+effect+on+the+purchasing+decisions%0D%0Aof+The+Originote.%0D%0AKeywords%3A+Product+Quality%2C+Brand+Image%2C+Lifestyle%2C+Purchasing+Decision%2C%0D%0ASkincare%2C+Perception&rft.publisher=FAKULTAS+ILMU+SOSIAL+DAN+ILMU+POLITIK&rft.date=2025-06-11&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F88776%2F1%2FABSTRAK.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F88776%2F2%2FSKRIPSI%2520FULL.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F88776%2F3%2FSKRIPSI%2520TANPA%2520BAB%2520PEMBAHASAN.pdf&rft.identifier=++ZAHIRA+%2C+MELINDASARI+++(2025)+ANALISIS+PENGAMBILAN+KEPUTUSAN+PEMBELIAN+PRODUK+SKINCARE+THE+ORIGINOTE+YANG+DIPENGARUHI+PERSEPSI+KUALITAS+PRODUK%2C+CITRA+MEREK%2C+DAN+GAYA+HIDUP+(STUDI+KASUS+PADA+MAHASISWA+S1+UNIVERSITAS+LAMPUNG).++FAKULTAS+ILMU+SOSIAL+DAN+ILMU+POLITIK%2C+UNIVERSITAS+LAMPUNG.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F88776%2F