?url_ver=Z39.88-2004&rft_id=2116031088&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=PENGARUH+TERPAAN+MEDIA+SOSIAL+INSTAGRAM%0D%0A%40SEJAUH_MATA_MEMANDANG+TERHADAP+KESADARAN%0D%0A(SELF-AWARENESS)+UNTUK+MENERAPKAN+%E2%80%9CSUSTAINABLE%0D%0AFASHION%E2%80%9D&rft.creator=YOVITHA+RISMA+RETHA+%2C+TANJUNG&rft.subject=300+Ilmu+sosial&rft.subject=320+Ilmu+politik+(politik+dan+pemerintahan)&rft.subject=380+Perdagangan%2C+komunikasi%2C+dan+transportasi&rft.description=Perkembangan+industri+mode+yang+pesat+telah+melahirkan+fenomena+fast+fashion%2C%0D%0Ayang+memicu+peningkatan+konsumsi+pakaian+secara+masif+dan+berdampak+negatif%0D%0Aterhadap+lingkungan.+Rendahnya+kesadaran+masyarakat+terhadap+isu+ini+menjadi%0D%0Atantangan+dalam+upaya+mewujudkan+praktik+konsumsi+berkelanjutan+(sustainable%0D%0Afashion).+Media+sosial%2C+khususnya+Instagram%2C+menjadi+platform+strategis+dalam%0D%0Amenyampaikan+pesan+edukatif+dan+kampanye+keberlanjutan.+Penelitian+ini%0D%0Abertujuan+untuk+mengetahui+sejauh+mana+pengaruh+terpaan+media+sosial%0D%0AInstagram+%40sejauh_mata_memandang+terhadap+kesadaran+(self-awareness)%0D%0Apengikutnya+dalam+menerapkan+sustainable+fashion.+Teknik+pengumpulan+data%0D%0Adilakukan+melalui+penyebaran+kuesioner+kepada+100+responden+yang+merupakan%0D%0Afollowers+akun+Instagram+%40sejauh_mata_memandang.+Analisis+data%0D%0Amenggunakan+uji+regresi+linier+sederhana+dengan+bantuan+aplikasi+SPSS+versi+30.%0D%0AHasil+penelitian+menunjukkan+bahwa+terdapat+pengaruh+yang+signifikan+antara%0D%0Aterpaan+media+sosial+Instagram+%40sejauh_mata_memandang+terhadap+kesadaran%0D%0Apengikutnya+dalam+menerapkan+sustainable+fashion%2C+dengan+nilai+signifikansi%0D%0Asebesar+0%2C000+%3C+0%2C05+dan+nilai+R+Square+sebesar+0%2C226.+Artinya%2C+terpaan+media%0D%0Asosial+memberikan+kontribusi+sebesar+22%2C6%25+terhadap+kesadaran+pengikut%2C%0D%0Asementara+sisanya+dipengaruhi+oleh+faktor+lain.+Temuan+ini+memberikan+implikasi%0D%0Abahwa+media+sosial+dapat+menjadi+instrumen+efektif+dalam+membentuk+kesadaran%0D%0Amasyarakat+terhadap+isu+lingkungan%2C+khususnya+dalam+konteks+keberlanjutan+di%0D%0Aindustri+fashion.%0D%0AKata+kunci%3A+Instagram%2C+Kesadaran+diri%2C+Sustainable+Fashion%2C+Sejauh+Mata%0D%0AMemandang%2C+Terpaan+Media+Sosial%0D%0A%0D%0AThe+rapid+growth+of+the+fashion+industry+has+given+rise+to+the+fast+fashion%0D%0Aphenomenon%2C+which+drives+massive+clothing+consumption+and+negatively%0D%0Aimpacts+the+environment.+The+low+level+of+public+awareness+regarding+this%0D%0Aissue+poses+a+challenge+in+promoting+sustainable+consumption+practices.%0D%0ASocial+media%2C+particularly+Instagram%2C+has+become+a+strategic+platform+for%0D%0Adelivering+educational+messages+and+sustainability+campaigns.+This+study%0D%0Aaims+to+determine+the+extent+to+which+exposure+to+the+Instagram+account%0D%0A%40sejauh_mata_memandang+influences+its+followers'+self-awareness+in%0D%0Aadopting+sustainable+fashion.+Data+collection+was+conducted+through+the%0D%0Adistribution+of+questionnaires+to+100+respondents+who+follow+the+Instagram%0D%0Aaccount+%40sejauh_mata_memandang.+Data+analysis+employed+a+simple+linear%0D%0Aregression+test+using+SPSS+version+30.+The+results+showed+a+significant%0D%0Ainfluence+of+Instagram+media+exposure+from+%40sejauh_mata_memandang+on%0D%0Afollowers%E2%80%99+awareness+of+sustainable+fashion%2C+with+a+significance+value+of%0D%0A0.000+%3C+0.05+and+an+R+Square+value+of+0.226.+This+means+that+media%0D%0Aexposure+contributes+22.6%25+to+followers%E2%80%99+self-awareness%2C+while+the+remaining%0D%0Apercentage+is+influenced+by+other+factors.+These+findings+imply+that+social%0D%0Amedia+can+serve+as+an+effective+instrument+in+raising+public+awareness+of%0D%0Aenvironmental+issues%2C+particularly+in+the+context+of+sustainability+within+the%0D%0Afashion+industry.%0D%0AKeywords%3A+Instagram%2C+Self-awareness%2C+Sustainable+Fashion%2C+Sejauh+Mata%0D%0AMemandang%2C+Media+Exposure&rft.publisher=FAKULTAS+ILMU+SOSIAL+DAN+ILMU+POLITIK&rft.date=2025-06-05&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F88811%2F1%2FABSTRAK.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F88811%2F3%2FSKRIPSI%2520FULL.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F88811%2F2%2FSKRIPSI%2520TANPA%2520BAB%2520PEMBAHASAN.pdf&rft.identifier=++YOVITHA+RISMA+RETHA+%2C+TANJUNG++(2025)+PENGARUH+TERPAAN+MEDIA+SOSIAL+INSTAGRAM+%40SEJAUH_MATA_MEMANDANG+TERHADAP+KESADARAN+(SELF-AWARENESS)+UNTUK+MENERAPKAN+%E2%80%9CSUSTAINABLE+FASHION%E2%80%9D.++FAKULTAS+ILMU+SOSIAL+DAN+ILMU+POLITIK%2C+UNIVERSITAS+LAMPUNG.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F88811%2F