?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=KOMUNIKASIFATIS+DALAMKAMPANYEPOLITIK+(STUDI%3ASLOGANGEMOYPADA+AKUN+TIKTOK+%40PARTAI+GERINDRA)&rft.creator=Jhon+Fredo%2C+Siboro&rft.subject=320+Ilmu+politik+(politik+dan+pemerintahan)&rft.subject=380+Perdagangan%2C+komunikasi%2C+dan+transportasi&rft.description=Penelitian+ini+mengkaji+penggunaan+slogan+%E2%80%9CGemoy%E2%80%9D+dalam+kampanye+politik+pasangan+calon+presiden+Prabowo+Subianto+dan+Gibran+Rakabuming+Raka+melalui+akun+TikTok+%40partaigerindra+sebagai+bentuk+komunikasi+fatis+di+era+digital.+Komunikasi+fatis+dipahami+sebagai+bentuk+komunikasi+yang+lebih+menekankan+pada+penciptaan+kedekatan+emosional+dibanding+penyampaian+informasi+substansial.+Penelitian+ini+menggunakan+pendekatan+semiotika+Ferdinand+de+Saussure+untuk+menganalisis+struktur+tanda+melalui+relasi+penanda+(signifier)+dan+petanda+(signified)%2C+serta+teori+tindakan+komunikatif+J%C3%BCrgen+Habermas+untuk+mengevaluasi+aspek+etika+komunikasi+politik.+Hasil+penelitian+menunjukkan+bahwa+penanda-penanda+seperti+ekspresi+wajah%2C+gaya+berjoget%2C+caption+jenaka%2C+dan+simbol+visual+lainnya+membentuk+petanda+%E2%80%9CGemoy%E2%80%9D+yang+merepresentasikan+citra+Prabowo+sebagai+sosok+yang+lucu%2C+imut%2C+dan+dekat+dengan+rakyat.+Strategi+ini+terbukti+efektif+dalam+menjangkau+pemilih+muda+dan+menciptakan+kesan+personal%2C+namun+berisiko+mengaburkan+substansi+programatik+serta+melemahkan+diskursus+rasional+di+ruang+publik.+Penelitian+ini+menyimpulkan+bahwa+meskipun+komunikasi+fatis+memiliki+daya+tarik+simbolik+dan+emosional+yang+kuat%2C+penting+untuk+tetap+mempertimbangkan+prinsip+rasionalitas+dan+etika+dalam+komunikasi+politik+yang+sehat+dan+demokratis.%0D%0A%0D%0AKata+Kunci%3A+Slogan+Gemoy%2C+Kampanye+Politik%2C+Fatis%2C+Tiktok%2C+Citra+Politik%2C+Semiotika%2C+Habermas.%0D%0A%0D%0A%0D%0A%0D%0A%0D%0A%0D%0A%0D%0A%0D%0A%0D%0A%0D%0A%0D%0A%0D%0AThis+study+examines+the+use+of+the+slogan+%22Gemoy%22+in+the+political+campaign+of+presidential+candidate+pair+Prabowo+Subianto+and+Gibran+Rakabuming+Raka+through+the+TikTok+account+%40partaigerindra+as+a+form+of+phatic+communication+in+the+digital+era.+Phatic+communication+is+understood+as+a+form+of+communication+that+emphasizes+creating+emotional+closeness+rather+than+delivering+substantial+information.+This+study+uses+Ferdinand+de+Saussure's+semiotic+approach+to+analyze+the+structure+of+signs+through+the+relationship+between+signifier+and+signified%2C+as+well+as+J%C3%BCrgen+Habermas's+theory+of+communicative+action+to+evaluate+the+ethical+aspects+of+political+communication.+The+results+of+the+study+show+that+markers+such+as+facial+expressions%2C+dancing+style%2C+humorous+captions%2C+and+other+visual+symbols+form+the+signifier+%22Gemoy%22+which+represents+Prabowo's+image+as+a+funny%2C+cute%2C+and+close+to+the+people.+This+strategy+has+proven+effective+in+reaching+young+voters+and+creating+a+personal+impression%2C+but+risks+obscuring+programmatic+substance+and+weakening+rational+discourse+in+the+public+sphere.+This+study+concludes+that+although+phatic+communication+has+strong+symbolic+and+emotional+appeal%2C+it+is+important+to+continue+to+consider+the+principles+of+rationality+and+ethics+in+healthy+and+democratic+political+communication.%0D%0A%0D%0AKeywords%3A+Gemoy+Slogan%2C+Political+Campaign%2C+Phatic%2C+Tiktok%2C+Political+Image%2C+Semiotics%2C+Habermas.&rft.publisher=FAKULTAS+ILMU+SOSIAL+DAN+ILMU+POLITIK&rft.date=2025-06-02&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F88885%2F1%2FAbstrak%2520Jhon%2520Fredo%2520Siboro.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F88885%2F2%2FSkripsi%2520Jhon%2520Fredo%2520Siboro_.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F88885%2F3%2FSkripsi%2520Tanpa%2520Pembahasan%2520Jhon%2520Fredo%2520Siboro_.pdf&rft.identifier=++Jhon+Fredo%2C+Siboro++(2025)+KOMUNIKASIFATIS+DALAMKAMPANYEPOLITIK+(STUDI%3ASLOGANGEMOYPADA+AKUN+TIKTOK+%40PARTAI+GERINDRA).++FAKULTAS+ILMU+SOSIAL+DAN+ILMU+POLITIK%2C+UNIVERSITAS+LAMPUNG.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F88885%2F