?url_ver=Z39.88-2004&rft_id=2116031051&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=DRAMATURGI+DIGITAL+PENGGUNA+DUAL+ACCOUNT+INSTAGRAM+GEN+Z+DALAM+KONTEKS+DIGITAL+GAZE&rft.creator=SATRIA+JAMUS+%2C+NUSWANTORO+&rft.subject=300+Ilmu+sosial&rft.subject=320+Ilmu+politik+(politik+dan+pemerintahan)&rft.subject=380+Perdagangan%2C+komunikasi%2C+dan+transportasi&rft.description=Instagram+sebagai+media+visual+menjadi+ruang+ekspresi+diri+di+ranah+digital.%0D%0AFirst+account+(akun+utama)+sering+difungsikan+sebagai+ruang+pencitraan+ideal%2C%0D%0Asehingga+membatasi+ekspresi+autentik.+Fenomena+ini+diperkuat+dengan+situasi%0D%0Adigital+gaze%2C+yaitu+kesadaran+%E2%80%9Cmata+digital%E2%80%9D+yang+senantiasa+mengamati+dan%0D%0Amenilai%2C+mendorong+pengguna+menyesuaikan+diri+dengan+ekspektasi+audiens.%0D%0ASebagai+respons%2C+banyak+pengguna+menciptakan+second+account+(akun+kedua)%0D%0Asebagai+ruang+alternatif+yang+lebih+personal+dan+bebas+dari+tuntutan%0D%0Akesempurnaan.+Penelitian+ini+bertujuan+menganalisis+konsep+dramaturgi%0D%0Adigital+Gen+Z+melalui+penggunaan+dual+account+di+bawah+situasi+digital+gaze%2C%0D%0Amenggunakan+pendekatan+kualitatif+deskriptif+dengan+teknik+observasi%2C%0D%0Awawancara+mendalam%2C+dan+dokumentasi.+Analisis+didasarkan+pada+teori%0D%0ADramaturgi+Erving+Goffman+dan+Logika+Praktik+Pierre+Bourdieu.+Hasil%0D%0Amenunjukkan+bahwa+dramaturgi+digital+terwujud+dari+first+account+(akun%0D%0Autama)+yang+merepresentasikan+front+stage+untuk+menampilkan+versi+diri%0D%0Aterbaik+dengan+memperoleh+kapital+simbolik+seperti+validasi+dan+reputasi%2C%0D%0Asedangkan+second+account+(akun+kedua)+sebagai+back+stage+untuk%0D%0Amenampilkan+ekspresi+jujur+dan+menampilkan+sisi+autentik+yang+tidak%0D%0Aditunjukkan+pada+first+account.+Dalam+konteks+digital+gaze%2C+arena+media+sosial%0D%0AInstagram+menciptakan+doxa+(norma+tidak+tertulis)+yang+membatasi+kelayakan%0D%0Aunggahan+pengguna%2C+sehingga+membentuk+habitus+digital+berupa%0D%0Akecenderungan+membagi+persona+secara+strategis+dan+melakukan+dramaturgi.%0D%0ATemuan+penting+lainnya+adalah+beberapa+pengguna+memiliki+akun+ketiga%0D%0A(third+account)+dengan+fungsi+berbeda%2C+yang+menunjukkan+bahwa+praktik%0D%0Adramaturgi+digital+tidak+terbatas+pada+dualitas+identitas%2C+tetapi+menjadi+strategi%0D%0Aadaptif+Gen+Z+dalam+menghadapi+era+digital+yang+dipenuhi+pengawasan+visual.%0D%0AKata+kunci%3A+Fenomena+Dual+account%2C+Dramaturgi+digital%2C+Digital+gaze%2C+Gen%0D%0AZ%2C+First+account%2C+Second+account%2C+Logika+Praktik+Pierre+Bourdieu%2C+Instagram.%0D%0A%0D%0AInstagram%2C+as+a+visual-based+social+media+platform%2C+serves+as+a+space+for+digital%0D%0Aself-expression.+The+primary+account+is+often+used+for+idealized+self-presentation%2C%0D%0Alimiting+authentic+expression.+This+is+reinforced+by+the+digital+gaze%2C+users%0D%0Aheightened+awareness+of+constant+observation+and+judgment+which+drives%0D%0Aconformity+to+audience+expectations.+In+response%2C+many+create+secondary+accounts%0D%0Aas+more+personal+spaces%2C+free+from+the+pressures+of+perfection.+This+study+explores%0D%0Adigital+dramaturgy+among+Generation+Z+through+the+use+of+dual+Instagram%0D%0Aaccounts+under+the+influence+of+the+digital+gaze.+Using+a+descriptive+qualitative%0D%0Aapproach%2C+data+were+gathered+through+observation%2C+in-depth+interviews%2C+and%0D%0Adocumentation.+The+analysis+draws+on+Erving+Goffman%E2%80%99s+Dramaturgy+Theory+and%0D%0APierre+Bourdieu%E2%80%99s+Theory+of+Practice.+Findings+reveal+that+digital+dramaturgy+is%0D%0Aenacted+through+the+first+account+as+a+front+stage+to+present+the+best+version+of+the%0D%0Aself%2C+aimed+at+gaining+symbolic+capital+such+as+validation+and+reputation.+The%0D%0Asecond+account+functions+as+a+back+stage+for+honest+expression+and+the+display+of%0D%0Amore+authentic+aspects+not+shown+on+the+primary+account.+Within+the+context+of+the%0D%0Adigital+gaze%2C+Instagram+constructs+doxa+unwritten+norms+that+dictate+post+suitability%0D%0Ashaping+a+digital+habitus+marked+by+strategic+self-presentation.+Notably%2C+some%0D%0Ausers+also+maintain+a+third+account+with+distinct+functions%2C+indicating+that+digital%0D%0Adramaturgy+extends+beyond+dual+identities.+This+suggests+an+adaptive+strategy+by%0D%0AGen+Z+to+navigate+the+visually+surveilled+digital+space.%0D%0AKeywords%3A+Dual+account+Phenomenon%2C+Digital+Dramaturgy%2C+Digital+gaze%2C+Gen+Z%2C%0D%0AFirst+account%2C+Second+account%2C+Pierre+Bourdieu%E2%80%99s+Logic+of+Practice%2C+Instagram.&rft.publisher=FAKULTAS+ILMU+SOSIAL+DAN+ILMU+POLITIK&rft.date=2025-05-15&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F88912%2F1%2FABSTRAK.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F88912%2F2%2FSKRIPSI%2520FULL.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F88912%2F3%2FSKRIPSI%2520TANPA%2520BAB%2520PEMBAHASAN.pdf&rft.identifier=++SATRIA+JAMUS+%2C+NUSWANTORO+++(2025)+DRAMATURGI+DIGITAL+PENGGUNA+DUAL+ACCOUNT+INSTAGRAM+GEN+Z+DALAM+KONTEKS+DIGI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