?url_ver=Z39.88-2004&rft_id=1816051068&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=PENGARUH+HARGA%2C+PROMOSI+DAN+KUALITAS+PELAYANAN%0D%0ATERHADAP+KEPUASAN+KONSUMEN+PADA+UKM+MART+KOPMA%0D%0AUNIVERSITAS+LAMPUNG&rft.creator=RAHMAD+%2C+TAUFIQ+&rft.subject=300+Ilmu+sosial&rft.subject=320+Ilmu+politik+(politik+dan+pemerintahan)&rft.description=Penelitian+ini+bertujuan+untuk+mengetahui+pengaruh+harga%2C+promosi%2C+dan+kualitas%0D%0Apelayanan+terhadap+kepuasan+konsumen+di+Usaha+Ritel+UKM+Mart+Kopma%0D%0AUniversitas+Lampung.+Pendekatan+yang+digunakan+adalah+kuantitatif+deskriptif%0D%0Adengan+metode+survei.+Data+diperoleh+melalui+penyebaran+kuesioner+kepada+100%0D%0Aresponden+yang+dipilih+secara+acak.+Hasil+analisis+menunjukkan+bahwa+variabel%0D%0Aharga+dan+kualitas+pelayanan+berpengaruh+positif+dan+signifikan+terhadap+kepuasan%0D%0Akonsumen%2C+sementara+variabel+promosi+tidak+menunjukkan+pengaruh+signifikan%0D%0Ameskipun+memiliki+koefisien+regresi+yang+positif.+Temuan+ini+mengindikasikan%0D%0Abahwa+peningkatan+dan+pengelolaan+yang+optimal+terhadap+harga%2C+promosi%2C+dan%0D%0Akualitas+pelayanan+dapat+berdampak+positif+terhadap+kepuasan+konsumen%2C+yang%0D%0Apada+akhirnya+akan+meningkatkan+loyalitas+pelanggan+serta+mendorong%0D%0Apertumbuhan+omzet+dan+keuntungan+UKM+Mart.+Penelitian+ini+diharapkan+dapat%0D%0Amenjadi+bahan+evaluasi+bagi+UKM+Mart+dalam+upaya+meningkatkan+kualitas%0D%0Alayanan+usahanya.%0D%0AKata+kunci%3A+Kepuasan+Konsumen%2C+Harga%2C+Promosi%2C+Kualitas+Pelayanan%2C+UKM%0D%0AMart.%0D%0A%0D%0AThis+study+aims+to+examine+the+influence+of+price%2C+promotion%2C+and+service+quality%0D%0Aon+customer+satisfaction+at+the+UKM+Mart+retail+business%2C+managed+by+the+Student%0D%0ACooperative+(Kopma)+of+the+University+of+Lampung.+The+research+employed+a%0D%0Adescriptive+quantitative+approach+using+a+survey+method.+Data+were+collected%0D%0Athrough+questionnaires+distributed+to+100+randomly+selected+respondents.+The%0D%0Aanalysis+results+indicate+that+price+and+service+quality+have+a+significant+positive%0D%0Aeffect+on+customer+satisfaction%2C+while+promotion+does+not+show+a+significant+effect%2C%0D%0Adespite+having+a+positive+regression+coefficient.+These+findings+suggest+that%0D%0Aimproving+and+effectively+managing+price%2C+promotion%2C+and+service+quality+can%0D%0Apositively+impact+customer+satisfaction%2C+ultimately+increasing+customer+loyalty+and%0D%0Adriving+growth+in+sales+and+profits+at+UKM+Mart.+This+study+is+expected+to+serve+as%0D%0Aan+evaluation+tool+for+UKM+Mart+in+enhancing+the+quality+of+its+business+services.%0D%0AKeywords%3A+Customer+Satisfaction%2C+Price%2C+Promotion%2C+Service+Quality%2C+UKM+Mart.&rft.publisher=FAKULTAS+ILMU+SOSIAL+DAN+ILMU+POLITIK&rft.date=2025-06-12&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F88936%2F1%2FABSTRAK%2520RAHMAD%2520TAUFIQ_.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F88936%2F2%2FSKRIPSI%2520FULL%2520RAHMAD%2520TAUFIQ_.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F88936%2F3%2FSKRIPSI%2520TANPA%2520BAB%2520PEMBAHASANRAHMAD%2520TAUFIQ_.pdf&rft.identifier=++RAHMAD+%2C+TAUFIQ+++(2025)+PENGARUH+HARGA%2C+PROMOSI+DAN+KUALITAS+PELAYANAN+TERHADAP+KEPUASAN+KONSUMEN+PADA+UKM+MART+KOPMA+UNIVERSITAS+LAMPUNG.++FAKULTAS+ILMU+SOSIAL+DAN+ILMU+POLITIK%2C+UNIVERSITAS+LAMPUNG.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F88936%2F