?url_ver=Z39.88-2004&rft_id=1816051074&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=ANALISIS+MOTIVASI+PEREMPUAN+BERWIRAUSAHA+DITINJAU+DARI+TEORI+KEBUTUHAN+MASLOW%0D%0A(STUDI+PADA+PELAKU+USAHA+MIKRO+DI+KECAMATAN+KEDAMAIAN)&rft.creator=SITI+%2C+MAILANI+&rft.subject=300+Ilmu+sosial&rft.subject=320+Ilmu+politik+(politik+dan+pemerintahan)&rft.description=Penelitian+ini+dilatarbelakangi+oleh+meningkatnya+partisipasi+perempuan+dalam+kewirausahaan%2C+termasuk+di+daerah+berkembang+seperti+Kecamatan+Kedamaian%2C+Kota+Bandar+Lampung.+Meskipun+kontribusi+perempuan+dalam+usaha+mikro+cukup+signifikan%2C+kajian+yang+secara+khusus+menganalisis+motivasi+mereka+berdasarkan+Teori+Kebutuhan+Maslow+masih+terbatas.+Tujuan+dari+penelitian+ini+adalah+untuk+mengetahui+motivasi+perempuan+berwirausaha+ditinjau+dari+lima+tingkat+kebutuhan+menurut+Maslow%2C+yaitu+kebutuhan+fisiologis%2C+rasa+aman%2C+sosial%2C+penghargaan%2C+dan+aktualisasi+diri.+Metode+yang+digunakan+adalah+kualitatif+deskriptif+dengan+teknik+pengumpulan+data+berupa+observasi%2C+wawancara+mendalam%2C+dan+dokumentasi+terhadap+informan+perempuan+di+Kecamatan+Kedamaian.+Hasil+penelitian+menunjukkan+bahwa+seluruh+informan+terdorong+memulai+usaha+dengan+latar+belakang+kebutuhan+dasar+(fisiologis)+dan+keamanan+ekonomi.+Selanjutnya%2C+sebagian+besar+juga+menunjukkan+motivasi+sosial+dan+kebutuhan+penghargaan%2C+seperti+memperoleh+pengakuan%2C+kemandirian%2C+serta+meningkatkan+status+sosial.+Beberapa+informan+bahkan+mencapai+tahap+aktualisasi+diri+melalui+pengembangan+diri+dan+kontribusi+terhadap+masyarakat.+Penelitian+ini+merekomendasikan+pentingnya+dukungan+kebijakan+yang+mampu+mendorong+pemberdayaan+perempuan+pelaku+usaha+mikro%2C+serta+pelatihan+berkelanjutan+untuk+meningkatkan+kapasitas+dan+daya+saing+usaha+mereka.%0D%0AKata+Kunci%3A+Motivasi%2C+Perempuan%2C+Kewirausahaan%2C+Maslow%2C+Usaha+Mikro%0D%0A%0D%0AThis+study+is+motivated+by+the+increasing+participation+of+women+in+entrepreneurship%2C+including+in+developing+regions+such+as+Kedamaian+District%2C+Bandar+Lampung+City.+Although+women+contribute+significantly+to+the+micro-enterprise+sector%2C+there+is+still+a+lack+of+research+that+specifically+examines+their+entrepreneurial+motivation+through+Maslow%E2%80%99s+Hierarchy+of+Needs.+The+purpose+of+this+study+is+to+identify+the+motivational+factors+driving+women+to+engage+in+entrepreneurship%2C+analyzed+through+Maslow%E2%80%99s+five+levels+of+needs%3A+physiological%2C+safety%2C+social%2C+esteem%2C+and+self-actualization.+This+research+employs+a+descriptive+qualitative+method%2C+using+data+collection+techniques+such+as+observation%2C+in-depth+interviews%2C+and+documentation+with+female+micro-entrepreneurs+in+the+area.+The+findings+reveal+that+all+informants+are+initially+motivated+by+basic+needs+(physiological)+and+economic+security.+Furthermore%2C+most+also+exhibit+social+and+esteem-related+motivations%2C+such+as+gaining+recognition%2C+achieving+independence%2C+and+improving+social+status.+Some+informants+have+even+reached+the+level+of+self-actualization%2C+demonstrated+through+personal+growth+and+community+contribution.+This+study+recommends+the+importance+of+supportive+policies+that+empower+female+micro-entrepreneurs%2C+along+with+continuous+training+to+enhance+their+business+capacity+and+competitiveness.%0D%0AKeywords%3A+Motivation%2C+Women%2C+Entrepreneurship%2C+Maslow%2C+Micro-Enterprise&rft.publisher=FAKULTAS+ILMU+SOSIAL+DAN+ILMU+POLITIK&rft.date=2025-06-11&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F88937%2F1%2FABSTRAK.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F88937%2F3%2FSKRIPSI%2520FULL.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F88937%2F2%2FSKRIPSI%2520TANPA%2520BAB%2520PEMBAHASAN.pdf&rft.identifier=++SITI+%2C+MAILANI+++(2025)+ANALISIS+MOTIVASI+PEREMPUAN+BERWIRAUSAHA+DITINJAU+DARI+TEORI+KEBUTUHAN+MASLOW+(STUDI+PADA+PELAKU+USAHA+MIKRO+DI+KECAMATAN+KEDAMAIAN).++FAKULTAS+ILMU+SOSIAL+DAN+ILMU+POLITIK%2C+UNIVERSITAS+LAMPUNG.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F88937%2F