?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=PENGARUH+SCARCITY+MARKETING+TERHADAP+KEPUTUSAN%0D%0APEMBELIAN+(STUDI+KASUS+KONSUMEN+SEPATU+KOMPAS+DI%0D%0APROVINSI+LAMPUNG)&rft.creator=EUIS+LARA+%2C+OKTAVIANI+&rft.subject=300+Ilmu+sosial&rft.subject=320+Ilmu+politik+(politik+dan+pemerintahan)&rft.description=Penelitian+ini+bertujuan+untuk+mengetahui+pengaruh+scarcity+marketing+terhadap%0D%0Akeputusan+pembelian+terhadap+pembelian+sepatu+kompas+di+Provinsi+Lampung.%0D%0APenelitian+ini+menggunakan+pendekatan+kuantitatif+dengan+metode+eksplanatori%0D%0Akausal.+Teknik+pengumpulan+data+dilakukan+melalui+penyebaran+kuesioner+kepada%0D%0A100+responden+yang+menggunakan+Google+form+dari+kalangan+remaja+usia+15-30%0D%0Atahun+yang+pernah+membeli+produk+kompas+dan+yang+mengetahui+tentang+produk%0D%0Akompas.+Analisis+data+dilakukan+menggunakan+uji+validitas%2C+reliabilitas%2C+uji+asumsi%0D%0Aklasik%2C+uji+normalitas%2C+uji+heteroskedastisitas%2C+uji+hipotesis%2C+uji+parsial+(t)%2C+uji%0D%0Adeterminasi+(R2%0D%0A).+Hasil+penelitian+menunjukkan+bahwa+scarcity+marketing%0D%0Aberpengaruh+secara+signifikan+dan+positif+terhadap+keputusan+pembelian+dengan%0D%0Anilai+signifikansi+0%2C000+%3C+0%2C05+dan+koefisien+regresi+sebesar+0%2C519.+Koefisien%0D%0Adeterminasi+(R%C2%B2)+sebesar+0%2C798+menunjukkan+bahwa+78%2C9%25+keputusan+pembelian%0D%0Adipengaruhi+oleh+scarcity+marketing%2C+sedangkan+sisanya+dipengaruhi+oleh+faktor%0D%0Alain+di+luar+penelitian+ini.+Dengan+demikian%2C+penggunaan+scarcity+marketing+yang%0D%0Asesuai+dengan+karakteristik+target+pasar+dapat+menjadi+strategi+efektif+dalam%0D%0Ameningkatkan+keputusan+pembelian+konsumen%2C+khususnya+pada+masyarakat+di%0D%0AProvinsi+Lampung.%0D%0AKata+kunci%3A+Scarcity+Marketing%2C+Keputusan+Pembelian%2C+Sepatu+Kompas%2C%0D%0ALampung%0D%0A%0D%0AThis+study+aims+to+determine+the+effect+of+scarcity+marketing+on+purchasing%0D%0Adecisions+for+purchasing+Kompas+shoes+in+Lampung+Province.+This+study+was+a%0D%0Aquantitative+approach+with+a+causal+explanatory+method.+Data+collection%0D%0Atechniques+were+carried+out+by+distributing+questionnaires+to+100+respondents+who%0D%0Awere+Google+form+users+from+among+teenagers+aged+15-30+years+who+had%0D%0Apurchased+Kompas+products+and+who+knew+about+Kompas+products.+Data+analysis%0D%0Awas+carried+out+using+validity+tests%2C+reliability+tests%2C+classical+assumption+tests%2C%0D%0Anormality+tests%2C+heteroscedasticity+tests%2C+hypothesis+tests%2C+partial+tests+(t)%2C%0D%0Adetermination+tests+(R2).+The+results+showed+that+scarcity+marketing+had+a%0D%0Asignificant+and+positive+effect+on+purchasing+decisions+with+a+significance+value+of%0D%0A0.000+%3C0.05+and+a+regression+coefficient+of+0.519.+The+coefficient+of+determination%0D%0A(R%C2%B2)+of+0.798+indicates+that+78.9%25+of+purchasing+decisions+are+influenced+by%0D%0Ascarcity+marketing%2C+while+the+rest+are+influenced+by+other+factors+outside+this+study.%0D%0AThus%2C+the+use+of+scarcity+marketing+that+is+in+accordance+with+the+characteristics+of%0D%0Athe+target+market+can+be+an+effective+strategy+in+increasing+consumer+purchasing%0D%0Adecisions%2C+especially+in+the+community+in+Lampung+Province.%0D%0AKeywords%3A+Scarcity+Marketing%2C+Purchasing+Decision%2C+Kompas+Shoes%2C+Lampung%2C+&rft.publisher=FAKULTAS+ILMU+SOSIAL+DAN+ILMU+POLITIK&rft.date=2025-06-16&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F89050%2F1%2FABSTRAK.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F89050%2F2%2FSKRIPSI%2520FULL.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F89050%2F3%2FSKRIPSI%2520TANPA%2520BAB%2520PEMBAHASAN.pdf&rft.identifier=++EUIS+LARA+%2C+OKTAVIANI+++(2025)+PENGARUH+SCARCITY+MARKETING+TERHADAP+KEPUTUSAN+PEMBELIAN+(STUDI+KASUS+KONSUMEN+SEPATU+KOMPAS+DI+PROVINSI+LAMPUNG).++FAKULTAS+ILMU+SOSIAL+DAN+ILMU+POLITIK%2C+UNIVERSITAS+LAMPUNG.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F89050%2F