?url_ver=Z39.88-2004&rft_id=2114231031&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=PERANCANGAN+DAN+PENGUJIAN+SISTEM+INFORMASI%0D%0APEMASARAN+BERBASIS+WEB+PADA+UMKM+MURNI+SNACK&rft.creator=Btari+Vio++%2C+Rinda&rft.subject=607+Pendidikan%2C+riset%2C+topik+terkait&rft.subject=630+Pertanian+dan+teknologi+yang+berkaitan&rft.description=MSME+Murni+Snack+is+one+of+the+micro+businesses+engaged+in+snacks+typical+of%0D%0Athe+South+Lampung+region.+The+main+problems+faced+are+limited+marketing+reach%0D%0Aand+not+optimal+utilization+of+digital+technology.+This+research+aimed+to+design%0D%0Aand+test+a+web-based+marketing+information+system+to+expand+market+reach%2C%0D%0Asimplify+the+ordering+process%2C+and+increase+the+efficiency+of+product+promotion.%0D%0AThe+development+method+used+was+Waterfall%2C+with+stages+including+requirements%0D%0Aanalysis%2C+system+design%2C+implementation%2C+and+testing.+The+website+was+designed%0D%0Ausing+HTML%2C+CSS%2C+JavaScript%2C+PHP%2C+and+a+MySQL+database+integrated+through%0D%0AXAMPP+and+Visual+Studio+Code.+System+testing+was+conducted+using+the+User%0D%0AExperience+Questionnaire+(UEQ)%2C+which+included+six+aspects%3A+attractiveness%2C%0D%0Aclarity%2C+efficiency%2C+accuracy%2C+stimulation%2C+and+novelty.+The+test+results+showed+that%0D%0Athe+system+built+received+a+positive+response+from+users%2C+with+the+average+value%0D%0Aon+each+scale+falling+into+the+good+to+very+good+category.+This+web-based%0D%0Amarketing+information+system+was+considered+capable+of+significantly+improving%0D%0Athe+marketing+performance+of+Murni+Snack+MSMEs+and+had+the+potential+to%0D%0Aexpand+customer+reach+in+the+digital+era.%0D%0AKeywords%3A+MSME%2C+information+system%2C+digital+marketing%2C+web%2C+UEQ%2C+Waterfall%0D%0A%0D%0AUMKM+Murni+Snack+merupakan+salah+satu+usaha+mikro+yang+bergerak+di+bidang%0D%0Acamilan+khas+daerah+Lampung+Selatan.+Permasalahan+utama+yang+dihadapi+adalah%0D%0Aketerbatasan+jangkauan+pemasaran+dan+belum+optimalnya+pemanfaatan+teknologi%0D%0Adigital.+Penelitian+ini+bertujuan+untuk+merancang+dan+menguji+sistem+informasi%0D%0Apemasaran+berbasis+web+guna+memperluas+jangkauan+pasar%2C+mempermudah+proses%0D%0Apemesanan%2C+dan+meningkatkan+efisiensi+promosi+produk.+Metode+pengembangan%0D%0Ayang+digunakan+adalah+Waterfall%2C+dengan+tahapan+meliputi+analisis+kebutuhan%2C%0D%0Aperancangan+sistem%2C+implementasi%2C+dan+pengujian.+Web+dirancang+menggunakan%0D%0AHTML%2C+CSS%2C+JavaScript%2C+PHP%2C+serta+database+MySQL+yang+diintegrasikan+melalui%0D%0AXAMPP+dan+Visual+Studio+Code.+Pengujian+sistem+dilakukan+menggunakan+User%0D%0AExperience+Questionnaire+(UEQ)+yang+mencakup+enam+aspek%3A+daya+tarik%2C%0D%0Akejelasan%2C+efisiensi%2C+ketepatan%2C+stimulasi%2C+dan+kebaruan.+Hasil+pengujian%0D%0Amenunjukkan+bahwa+sistem+yang+dibangun+mendapat+respons+positif+dari%0D%0Apengguna%2C+dengan+nilai+rata-rata+pada+setiap+skala+berada+dalam+kategori+baik%0D%0Ahingga+sangat+baik.+Sistem+informasi+pemasaran+berbasis+web+ini+dinilai+mampu%0D%0Ameningkatkan+kinerja+pemasaran+UMKM+Murni+Snack+secara+signifikan+dan%0D%0Aberpotensi+memperluas+jangkauan+pelanggan+di+era+digital.%0D%0AKata+Kunci+%3A+UMKM%2C+sistem+informasi%2C+pemasaran+digital%2C+web%2C+UEQ%2C+Waterfall&rft.publisher=FAKULTAS+PERTANIAN&rft.date=2025-06-11&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F89278%2F1%2FABSTRAK.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F89278%2F3%2FSKRIPSI%2520FULL.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F89278%2F2%2FSKRIPSI%2520TANPA%2520BAB%2520PEMBAHASAN.pdf&rft.identifier=++Btari+Vio+%2C+Rinda++(2025)+PERANCANGAN+DAN+PENGUJIAN+SISTEM+INFORMASI+PEMASARAN+BERBASIS+WEB+PADA+UMKM+MURNI+SNACK.++FAKULTAS+PERTANIAN%2C+UNIVERSITAS+LAMPUNG.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F89278%2F