?url_ver=Z39.88-2004&rft_id=1846031008&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=PENGARUH+TERPAAN+PROMOSI+PENJUALAN+LIVE+TIKTOK+%40ESHASCARF+TERHADAP+KEPUTUSAN+PEMBELIAN+PENGGUNA+TIKTOK++(STUDI+PADA+FOLLOWERS+AKUN+TIKTOK+%40ESHASCARF).+&rft.creator=M+GILANG+%2C+RAMADHAN+&rft.subject=320+Ilmu+politik+(politik+dan+pemerintahan)&rft.description=+Social++media++such++as++TikTok++can++help++to++improve++consumer++decisions++in+purchasing+products%2C+with+social+media+such+as+TikTok+with+its+Live+Streaming+can+also+strive+for+promotion+and+consumer+buying+interest+as+done+by+the+%40eshascarf+account+which+is+related+to+Fashion+products.+However%2C+the+%40eshascarf+account+still+does+not+have+several+recommendation+features+to+attract+consumer+attention%2C+or++even++does++not++have++content++or++recommendation++features++that++make++buyers+decide+to+buy+eshascarf+products.+Most+of+what+is+seen+are+only+direct+comments+and++spil++from++sellers++or++a++live++streamer++that++even++prospective++buyers++are++still+hesitant+to+buy+the+products+offered.+This+study+aims+to+determine+the+effect+of+exposure+to+live+TikTok+sales+promotions+%40eshascarf++on++purchasing++decisions++using++TikTok.++The++method++used++is++a+quantitative++approach++using++explanatory++research++that++aims++to++empirically++test+hypotheses++along++with++their++interpretations++that++are++explained++factually++with+theories+and+facts.+This+study+also+uses+the+Uses+and+Effect+theory+related+to+the+audience++actively++choosing++and++using++media%2C++as++well++as++changes++in++perception%2C+attitudes++and++behavior++after++being++exposed++to++media.++The++results++of++the++study+indicate+that+exposure+to+sales+promotions+through+live+TikTok+%40eshascarf+has+a+positive+effect+on+purchasing+decisions+of+TikTok+users.+The+findings+of+this+study+indicate++that++the++%40eshascarf++TikTok++account++has++promotions++that++provide++clear+information%2C++the++advertisements++given++are++able++to++make++consumers++interested++in+buying%2C++and++the++promotions++given++remind++consumers++to++use++%40eshascarf++TikTok+products.++Keywords%3A++Purchasing++Decisions%2C++Sales++Promotion++Exposure%2C++Tiktok+%40eshascarf++++++++++++++++&rft.publisher=ILMU+SOSIAL+DAN+ILMU+POLITIK&rft.date=2025-06-19&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F89330%2F1%2FABSTRAK.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F89330%2F2%2FSKRIPSI%2520FULL.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F89330%2F3%2FSKRIPSI%2520TANPA%2520BAB%2520PEMBAHASAN.pdf&rft.identifier=++M+GILANG+%2C+RAMADHAN+++(2025)+PENGARUH+TERPAAN+PROMOSI+PENJUALAN+LIVE+TIKTOK+%40ESHASCARF+TERHADAP+KEPUTUSAN+PEMBELIAN+PENGGUNA+TIKTOK+(STUDI+PADA+FOLLOWERS+AKUN+TIKTOK+%40ESHASCARF).++ILMU+SOSIAL+DAN+ILMU+POLITIK%2C+UNIVERSITAS+LAMPUNG.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F89330%2F