title: PENGARUH TERPAAN PROMOSI PENJUALAN LIVE TIKTOK @ESHASCARF TERHADAP KEPUTUSAN PEMBELIAN PENGGUNA TIKTOK  (STUDI PADA FOLLOWERS AKUN TIKTOK @ESHASCARF). 
creator: M GILANG , RAMADHAN 
subject: 320 Ilmu politik (politik dan pemerintahan)
description:  Social  media  such  as  TikTok  can  help  to  improve  consumer  decisions  in purchasing products, with social media such as TikTok with its Live Streaming can also strive for promotion and consumer buying interest as done by the @eshascarf account which is related to Fashion products. However, the @eshascarf account still does not have several recommendation features to attract consumer attention, or  even  does  not  have  content  or  recommendation  features  that  make  buyers decide to buy eshascarf products. Most of what is seen are only direct comments and  spil  from  sellers  or  a  live  streamer  that  even  prospective  buyers  are  still hesitant to buy the products offered. This study aims to determine the effect of exposure to live TikTok sales promotions @eshascarf  on  purchasing  decisions  using  TikTok.  The  method  used  is  a quantitative  approach  using  explanatory  research  that  aims  to  empirically  test hypotheses  along  with  their  interpretations  that  are  explained  factually  with theories and facts. This study also uses the Uses and Effect theory related to the audience  actively  choosing  and  using  media,  as  well  as  changes  in  perception, attitudes  and  behavior  after  being  exposed  to  media.  The  results  of  the  study indicate that exposure to sales promotions through live TikTok @eshascarf has a positive effect on purchasing decisions of TikTok users. The findings of this study indicate  that  the  @eshascarf  TikTok  account  has  promotions  that  provide  clear information,  the  advertisements  given  are  able  to  make  consumers  interested  in buying,  and  the  promotions  given  remind  consumers  to  use  @eshascarf  TikTok products.  Keywords:  Purchasing  Decisions,  Sales  Promotion  Exposure,  Tiktok @eshascarf                
publisher: ILMU SOSIAL DAN ILMU POLITIK
date: 2025-06-19
type: Skripsi
type: NonPeerReviewed
format: text
identifier: http://digilib.unila.ac.id/89330/1/ABSTRAK.pdf
format: text
identifier: http://digilib.unila.ac.id/89330/2/SKRIPSI%20FULL.pdf
format: text
identifier: http://digilib.unila.ac.id/89330/3/SKRIPSI%20TANPA%20BAB%20PEMBAHASAN.pdf
identifier:   M GILANG , RAMADHAN   (2025) PENGARUH TERPAAN PROMOSI PENJUALAN LIVE TIKTOK @ESHASCARF TERHADAP KEPUTUSAN PEMBELIAN PENGGUNA TIKTOK (STUDI PADA FOLLOWERS AKUN TIKTOK @ESHASCARF).  ILMU SOSIAL DAN ILMU POLITIK, UNIVERSITAS LAMPUNG.     
relation: http://digilib.unila.ac.id/89330/