?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=UPAYA+MENINGKATKAN+PEMAHAMAN+NASABAH+TERHADAP+PENGGUNAAN+APLIKASI+BRI+MOBILE+DI+PT+BANK+RAKYAT%0D%0AINDONESIA+UNIT+KEMILING&rft.creator=IGO+%2C+MADANI&rft.subject=300+Ilmu+sosial&rft.subject=330+Ekonomi&rft.description=Perkembangan+teknologi+informasi+telah+mendorong+transformasi+signifikan+dalam+sektor+perbankan%2C+salah+satunya+melalui+layanan+mobile+banking.+PT.+Bank+Rakyat+Indonesia+(Persero)+Tbk.+menghadirkan+aplikasi+BRI+Mobile+(BRImo)+sebagai+bentuk+inovasi+digital+untuk+mempermudah+transaksi+keuangan+nasabah.+Namun%2C+masih+banyak+nasabah+yang+belum+memanfaatkan+aplikasi+ini+secara+optimal.+Penelitian+ini+bertujuan+untuk+mengetahui+tingkat+pemahaman+nasabah+terhadap+penggunaan+aplikasi+BRImo+di+PT.+Bank+Rakyat+Indonesia+Unit+Kemiling.+Metode+yang+digunakan+adalah+deskriptif+kualitatif+dengan+pendekatan+observasi+dan+wawancara+kepada+nasabah.+Hasil+penelitian+menunjukkan+bahwa+mayoritas+nasabah+mengalami+kendala+seperti+kurangnya+pemahaman+terhadap+fitur+BRImo%2C+keterbatasan+dalam+penggunaan+smartphone%2C+serta+kendala+teknis+saat+registrasi.+Upaya+yang+telah+dilakukan+oleh+pihak+bank+untuk+meningkatkan+pemahaman+meliputi+sosialisasi+langsung%2C+edukasi+melalui+media+sosial%2C+pemberian+dukungan+teknis%2C+dan+penyediaan+layanan+pelanggan+berbasis+digital.+Penerapan+langkahlangkah+tersebut+terbukti+meningkatkan+minat+serta+kenyamanan+nasabah+dalam+menggunakan+aplikasi+BRImo.%0D%0A%0D%0AKata+kunci+%3A+Digitalisasi+perbankan%2C+Mobile+Banking%2C+SOP%0D%0A%0D%0A%0D%0A%0D%0A%0D%0A%0D%0Aabstract%0D%0A%0D%0AThe+development+of+information+technology+has+driven+significant+transformation+in+the+banking+sector%2C+one+of+which+is+through+mobile+banking+services.+PT.+Bank+Rakyat+Indonesia+(Persero)+Tbk.+presents+the+BRI+Mobile+(BRImo)+application+as+a+form+of+digital+innovation+to+facilitate+customer+financial+transactions.+However%2C+there+are+still+many+customers+who+have+not+utilized+this+application+optimally.+This+study+aims+to+determine+the+level+of+customer+understanding+of+the+use+of+the+BRImo+application+at+PT.+Bank+Rakyat+Indonesia+Kemiling+Unit.+The+method+used+is+descriptive+qualitative+with+an+observation+and+interview+approach+to+customers.+The+results+of+the+study+show+that+the+majority+of+customers+experience+obstacles+such+as+a+lack+of+understanding+of+BRImo+features%2C+limitations+in+smartphone+use%2C+and+technical+obstacles+during+registration.+Efforts+that+have+been+made+by+the+bank+to+improve+understanding+include+direct+socialization%2C+education+through+social+media%2C+providing+technical+support%2C+and+providing+digital-based+customer+services.+The+implementation+of+these+steps+has+been+proven+to+increase+customer+interest+and+comfort+in+using+the+BRImo+application.+%0D%0A%0D%0AKeywords%3A+Banking+digitalization%2C+Mobile+Banking%2C+SOP&rft.publisher=FAKULTAS+EKONOMI+DAN+BISNIS+&rft.date=2025-05-28&rft.type=Diploma%2FTugas+Akhir&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F89345%2F1%2FABSTRAK.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F89345%2F2%2FTUGAS%2520AKHIR%2520FULL.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F89345%2F3%2FTUGAS%2520AKHIR%2520TANPA%2520BAB%2520PEMBAHASAN.pdf&rft.identifier=++IGO+%2C+MADANI++(2025)+UPAYA+MENINGKATKAN+PEMAHAMAN+NASABAH+TERHADAP+PENGGUNAAN+APLIKASI+BRI+MOBILE+DI+PT+BANK+RAKYAT+INDONESIA+UNIT+KEMILING.++%5BDiploma%2FTugas+Akhir%5D+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F89345%2F