?url_ver=Z39.88-2004&rft_id=2116031091&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=PENGARUH+KONTEN+PARIWISATA+PADA+AKUN+INSTAGRAM%0D%0A%40LAMPUUNG+TERHADAP+PERSEPSI+FOLLOWERS-NYA+TENTANG%0D%0APARIWISATA+LAMPUNG&rft.creator=PUTRI+AZURA+KRISNA+%2C+WIJAYANTI+&rft.subject=300+Ilmu+sosial&rft.subject=380+Perdagangan%2C+komunikasi%2C+dan+transportasi&rft.description=Pariwisata+merupakan+sektor+penting+dalam+pembangunan+ekonomi+daerah%2C%0D%0Atermasuk+di+Provinsi+Lampung.+Meskipun+memiliki+potensi+wisata+yang+besar%2C%0D%0Apromosi+yang+optimal+masih+menjadi+tantangan.+Media+sosial%2C+khususnya%0D%0AInstagram%2C+kini+dimanfaatkan+secara+luas+untuk+promosi+wisata.+Akun+Instagram%0D%0A%40lampuung+secara+aktif+membagikan+konten+visual+tentang+wisata+Lampung+dan%0D%0Amemiliki+jumlah+pengikut+yang+besar%2C+yang+menunjukkan+potensi+pengaruh%0D%0Aterhadap+persepsi+publik.+Penelitian+ini+bertujuan+untuk+mengetahui+pengaruh%0D%0Akonten+pariwisata+akun+Instagram+%40lampuung+terhadap+persepsi+followers-nya%0D%0Atentang+pariwisata+Lampung.+Pendekatan+yang+digunakan+adalah+kuantitatif%0D%0Aeksplanatif+dengan+teknik+survei+terhadap+100+responden+followers+%40lampuung%2C%0D%0Ayang+diperoleh+melalui+teknik+purposive+sampling+dan+snowball+sampling.%0D%0AAnalisis+data+dilakukan+dengan+uji+korelasi+Pearson%2C+regresi+linear+sederhana%2C%0D%0Akoefisien+determinasi+(R%C2%B2)%2C+dan+uji-t.+Hasil+penelitian+menunjukkan+bahwa%0D%0Aterdapat+pengaruh+positif+dan+signifikan+dari+konten+akun+%40lampuung+terhadap%0D%0Apersepsi+followers%2C+dibuktikan+dengan+nilai+t+hitung+8%2C758+%3E+t+tabel+1%2C660%2C%0D%0Asehingga+Ha+diterima+dan+H0+ditolak%2C+koefisien+korelasi+sebesar+0%2C663+(kuat)%2C+dan%0D%0Anilai+R%C2%B2+sebesar+43%2C9%25+mengindikasikan+bahwa+konten+Instagram+%40lampuung%0D%0Aberkontribusi+terhadap+pembentukan+persepsi+followers%2C+sementara+sisanya%0D%0Adipengaruhi+oleh+faktor+lain.+Berdasarkan+analisis+deskriptif%2C+aspek+kognitif%0D%0A(87%2C3%25)%2C+afektif+(87%2C4%25)%2C+dan+konatif+(85%2C7%25)+termasuk+kategori+%E2%80%9Csangat+tinggi%E2%80%9D.%0D%0ADengan+demikian%2C+akun+%40lampuung+berperan+penting+dalam+membentuk+persepsi%0D%0Apositif+terhadap+pariwisata+Lampung+di+kalangan+followers-nya.%0D%0AKata+Kunci%3A+%40lampuung%2C+Instagram%2C+konten+pariwisata%2C+media+sosial%2C+persepsi%2C%0D%0A%0D%0ATourism+is+a+vital+sector+in+regional+economic+development%2C+including+in%0D%0ALampung+Province.+Although+it+has+great+tourism+potential%2C+optimal+promotion%0D%0Aremains+a+challenge.+Social+media%2C+particularly+Instagram%2C+is+now+widely+utilized%0D%0Afor+tourism+promotion.+The+Instagram+account+%40lampuung+actively+shares+visual%0D%0Acontent+about+tourism+in+Lampung+and+has+a+large+number+of+followers%2C%0D%0Aindicating+its+potential+influence+on+public+perception.+This+study+aims+to+examine%0D%0Athe+influence+of+tourism+content+on+the+Instagram+account+%40lampuung+on+its%0D%0Afollowers%E2%80%99+perceptions+of+tourism+in+Lampung.+The+research+employed+a%0D%0Aquantitative+explanatory+approach+with+a+survey+conducted+on+100+%40lampuung%0D%0Afollowers%2C+selected+through+purposive+and+snowball+sampling+techniques.+Data%0D%0Awere+analyzed+using+Pearson+correlation%2C+simple+linear+regression%2C+coefficient+of%0D%0Adetermination+(R%C2%B2)%2C+and+t-test.+The+results+show+a+positive+and+significant%0D%0Ainfluence+of+%40lampuung%E2%80%99s+content+on+followers%E2%80%99+perceptions%2C+as+evidenced+by+a+tvalue%0D%0Aof+8.758+%3E+t-table+1.660%2C+indicating+that+Ha+is+accepted+and+H0+is+rejected.%0D%0AThe+correlation+coefficient+of+0.663+indicates+a+strong+relationship%2C+and+the+R%C2%B2%0D%0Avalue+of+43.9%25+suggests+that+content+on+%40lampuung+contributes+to+shaping%0D%0Afollowers'+perceptions%2C+while+the+remaining+56.1%25+is+influenced+by+other+factors.%0D%0ABased+on+descriptive+analysis%2C+the+cognitive+(87.3%25)%2C+affective+(87.4%25)%2C+and%0D%0Aconative+(85.7%25)+aspects+are+all+categorized+as+%E2%80%9Cvery+high.%E2%80%9D+Therefore%2C+the%0D%0A%40lampuung+account+plays+an+important+role+in+shaping+positive+perceptions+of%0D%0Atourism+in+Lampung+among+its+followers.%0D%0AKeywords%3A+%40lampuung%2C+Instagram%2C+perception%2C+social+media%2C+tourism+content..&rft.publisher=FAKULTAS+ILMU+SOSIAL+DAN+ILMU+POLITIK&rft.date=2025-06-16&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F89514%2F1%2FABSTRAK.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F89514%2F2%2FSKRIPSI%2520FULL.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F89514%2F3%2FSKRIPSI%2520TANPA%2520BAB%2520PEMBAHASAN.pdf&rft.identifier=++PUTRI+AZURA+KRISNA+%2C+WIJAYANTI+++(2025)+PENGARUH+KONTEN+PARIWISATA+PADA+AKUN+INSTAGRAM+%40LAMPUUNG+TERHADAP+PERSEPSI+FOLLOWERS-NYA+TENTANG+PARIWISATA+LAMPUNG.++FAKULTAS+ILMU+SOSIAL+DAN+ILMU+POLITIK%2C+UNIVERSITAS+LAMPUNG.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F89514%2F