?url_ver=Z39.88-2004&rft_id=2113031020&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=PENGARUH+HARGA+DISKON%2C+KUALITAS+PRODUK%2C+PERSEPSI%0D%0AHARGA%2C+DAN+KUALITAS+PELAYANAN+TERHADAP+LOYALITAS%0D%0APELANGGAN+PENGGUNA+APLIKASI+MARKETPLACE+TIKTOK%0D%0ASHOP+DI+KALANGAN+SISWA+KELAS+XII+JURUSAN+IPS%0D%0ASMA+N+1+TANJUNG+BINTANG+MELALUI%0D%0AKEPUASAN+PELANGGAN&rft.creator=Sevia+Dita%2C+Pratiwi+&rft.subject=300+Ilmu+sosial&rft.subject=330+Ekonomi&rft.subject=370+Pendidikan&rft.description=Penelitian+ini+dilatarbelakangi+oleh+perkembangan+e-commerce%0D%0Aberbasis+media+sosial+yang+berkembang+pesat+dan+menjadikan+TikTok+Shop%0D%0Asebagai+salah+satu+platform+yang+populer+di+kalangan+pelajar.+Namun%2C+loyalitas%0D%0Apelanggan+di+kalangan+pengguna+remaja+masih+menjadi+tantangan%2C+terutama%0D%0Adisebabkan+oleh+faktor+kualitas+pelayanan%2C+persepsi+harga%2C+dan+ketidaksesuaian%0D%0Aproduk+serta+rasa+puas+pada+diri+pelanggan.%0D%0ATujuan+dari+penelitian+ini+adalah+untuk+menganalisis+pengaruh+harga%0D%0Adiskon%2C+kualitas+produk%2C+persepsi+harga%2C+dan+kualitas+pelayanan+terhadap%0D%0Aloyalitas+pelanggan+pengguna+aplikasi+Marketplace+TikTok+Shop+di+kalangan%0D%0Asiswa+kelas+XII+IPS+SMA+Negeri+1+Tanjung+Bintang%2C+dengan+kepuasan%0D%0Apelanggan+sebagai+variabel+intervening.+Penelitian+ini+menggunakan%0D%0Apendekatan+kuantitatif+dengan+teknik+analisis+jalur.%0D%0AData+dikumpulkan+melalui+kuesioner+dengan+jumlah+sampel+sebanyak%0D%0A122+responden+yang+diperoleh+menggunakan+rumus+slovin%2C+dengan+kuesioner%2C%0D%0Awawancara+dan+dokumentasi+sebagai+teknik+dalam+mengumpulkan+data+serta%0D%0Amenggunakan+teknik+probability+sampling+dan+menggunakan+jenis+simple%0D%0Arandom+sampling+sebagai+teknik+sampling.%0D%0AHasil+analisis+menunjukkan+bahwa+pengaruh+simultan+Harga+Diskon%2C%0D%0AKualitas+Produk%2C+Persepsi+Harga%2C+Kualitas+Pelayanan%2C+dan+Kepuasan%0D%0APelanggan+terhadap+Loyalitas+Pelanggan.%0D%0AKata+Kunci%3A+Harga+Diskon%2C+Kepuasan+Pelanggan%2C+Kualitas+Pelayanan%2C%0D%0AKualitas+Produk%2C+Loyalitas+Pelanggan%2C+Persepsi+Harga%0D%0A%0D%0AThis+research+is+motivated+by+the+rapid+development+of+social+media-based+ecommerce%0D%0Aand+has+made+TikTok+Shop+one+of+the+popular+platforms+among%0D%0Astudents.+However%2C+customer+loyalty+among+teenage+users+remains+a%0D%0Achallenge%2C+mainly+due+to+factors+such+as+service+quality%2C+price+perception%2C%0D%0Aproduct+mismatches%2C+and+the+level+of+customer+satisfaction.+The+purpose+of%0D%0Athis+study+was+to+analyze+the+effect+of+discount+prices%2C+product+quality%2C+price%0D%0Aperceptions%2C+and+service+quality+on+customer+loyalty+of+TikTok+Shop%0D%0AMarketplace+application+users+among+12th+social+studies+class+students+of%0D%0ASMA+Negeri+1+Tanjung+Bintang%2C+with+customer+satisfaction+as+an+intervening%0D%0Avariable.+This+study+uses+a+quantitative+approach+with+path+analysis%0D%0Atechniques.+Data+were+collected+through+a+questionnaire+with+a+sample+size+of%0D%0A122+respondents+obtained+using+the+Slovin+formula%2C+with+questionnaires%2C%0D%0Ainterviews+and+documentation+as+techniques+in+collecting+data+and+using%0D%0Aprobability+sampling+techniques+and+using+simple+random+sampling+as+a%0D%0Asampling+technique.+The+results+of+the+analysis+show+that+simultaneously+there%0D%0Ais+an+influence+of+discount+price%2C+product+quality%2C+price+perception%2C+service%0D%0Aquality%2C+and+customer+satisfaction+on+customer+loyalty.%0D%0AKeywords%3A+Discount+Prices%2C+Customer+Satisfaction%2C+Service+Quality%2C+Product%0D%0AQuality%2C+Customer+Loyalt%2C+Price+Perception&rft.publisher=FAKULTAS+KEGURUAN+DAN+ILMU+PENDIDIKAN&rft.date=2025-06-04&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F89597%2F1%2FABSTRAK.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F89597%2F2%2FSKRIPSI%2520FULL.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F89597%2F3%2FSKRIPSI%2520TANPA%2520BAB%2520PEMBAHASAN.pdf&rft.identifier=++Sevia+Dita%2C+Pratiwi+++(2025)+PENGARUH+HARGA+DISKON%2C+KUALITAS+PRODUK%2C+PERSEPSI+HARGA%2C+DAN+KUALITAS+PELAYANAN+TERHADAP+LOYALITAS+PELANGGAN+PENGGUNA+APLIKASI+MARKETPLACE+TIKTOK+SHOP+DI+KALANGAN+SISWA+KELAS+XII+JURUSAN+IPS+SMA+N+1+TANJUNG+BINTANG+MELALUI+KEPUASAN+PELANGGAN.++FAKULTAS+KEGURUAN+DAN+ILMU+PENDIDIKAN%2C+UNIVERSITAS+LAMPUNG.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F89597%2F