?url_ver=Z39.88-2004&rft_id=2011011090&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=ANALISIS+STRATEGI+BISNIS+MENGGUNAKAN+METODE+SWOT+DAN+QSPM+PADA+PERCETAKAN+TOPTEN+DI+KOTA+METRO+&rft.creator=Adafi+I%2C++mtiyaz+Abiyyi&rft.subject=300+Ilmu+sosial&rft.subject=330+Ekonomi&rft.description=Percetakan++Topten++merupakan++usaha++percetakan++di++Kota++Metro++yang+menawarkan++berbagai++layanan++cetak++dengan++harga++kompetitif%2C++kualitas++cetak+yang++baik%2C++dan++pelayanan++cepat.++Penelitian++ini++mengambil++objek++Percetakan+Topten++untuk++mengetahui++bagaimana++strategi++bersaing++yang++diterapkan%2C++serta+alternatif++strategi++yang++dapat++dikembangkan++dalam++menghadapi++ketatnya+persaingan++dan++dinamika++kebutuhan++konsumen.++Penelitian++ini++menggunakan+metode+kualitatif+dengan+pendekatan+studi+kasus+dan+alat+analisis+berupa+SWOT+serta+QSPM.+Hasil+penelitian+menunjukkan+bahwa+Percetakan+Topten+memiliki+kekuatan++dari++segi++harga%2C++kualitas%2C++dan++pelayanan%2C++namun++masih++terdapat+kelemahan++seperti++keterbatasan++tenaga++kerja++dan++kurang++optimalnya+penggunaan++media++sosial.++Peluang++bisnis++tercipta++melalui++tren++permintaan+produk+cetak+dan+dukungan+pemerintah+terhadap+UMKM%2C+sedangkan+ancaman+berasal++dari++persaingan++digital++dan++fluktuasi++harga++bahan++baku.++Kondisi++ini+menunjukkan+bahwa+Percetakan+Topten+perlu+menerapkan+strategi+yang+bersifat+grow++and++build++berupa++penerapan++alternatif++strategi++baru++melalui++analisis+QSPM.++Dimulai++dari++merekrut++karyawan++freelance++untuk++meningkatkan+kapasitas++produksi++serta++melakukan++promosi++aktif++di++media++sosial++untuk+memperluas+jangkauan+pasar+dan+meningkatkan+daya+saing.+Selanjutnya%2C+dari+sisi+pengembangan+produk%2C+Topten+dapat+menambah+layanan+desain+dan+produk+digital+untuk+memperluas+variasi+layanan+yang+ditawarkan.+%0D%0A%0D%0A+Kata+Kunci%3A+Strategi+Bisnis%2C+SWOT%2C+QSPM%2C+Percetakan%2C+UMKM%2C+Kota+Metro+%0D%0A%0D%0A+Topten+Printing+is+a+printing+business+located+in+Metro+City+that+offers+various+printing+services+with+competitive+prices%2C+good+print+quality%2C+and+fast+service.+This+study+focuses+on+Topten+Printing+to+identify+its+competitive+strategies+and+explore+alternative+strategies+that+can+be+developed+to+face+intense+competition+and+the+dynamic+needs+of+consumers.+This+research+uses+a+qualitative+method+with+a+case+study+approach%2C+employing+SWOT+and+QSPM+as+analysis+tools.+The+results++show++that++Topten++Printing++possesses++strengths++in++terms++of++pricing%2C+quality%2C+and+service%2C+but+also+faces+weaknesses+such+as+limited+workforce+and+suboptimal+use+of+social+media.+Business+opportunities+arise+from+the+trend+of+increasing+demand+for+printed+products+and+government+support+for+MSMEs%2C+while++threats++come++from++digital++competition++and+fluctuations++in++raw++material+prices.++These++conditions++indicate++that++Topten++Printing++needs++to++implement++a+grow++and++build++strategy++through++the++adoption++of++new++alternative++strategies+based++on++QSPM++analysis.++This++starts++with++recruiting++freelance++employees++to+increase+production+capacity+and+actively+promoting+through+social+media+to+expand++market++reach++and++enhance++competitiveness.++Furthermore%2C++in++terms++of+product+development%2C+Topten+can+add+design+services+and+digital+products+to+broaden+the+range+of+services+offered.++Keywords%3A+Business+Strategy%2C+SWOT%2C+QSPM%2C+Printing%2C+MSMEs%2C+Metro+City+&rft.publisher=FAKULTAS+EKONOMI+DAN+BISNIS&rft.date=2025-06-02&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F89793%2F1%2F1.%2520ABSTRAK.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F89793%2F2%2F2.%2520SKRIPSI%2520FULL.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F89793%2F3%2F3.%2520SKRIPSI%2520TANPA%2520PEMBAHASAN.pdf&rft.identifier=++Adafi+I%2C+mtiyaz+Abiyyi++(2025)+ANALISIS+STRATEGI+BISNIS+MENGGUNAKAN+METODE+SWOT+DAN+QSPM+PADA+PERCETAKAN+TOPTEN+DI+KOTA+METRO.++FAKULTAS+EKONOMI+DAN+BISNIS%2C+UNIVERSITAS+LAMPUNG.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F89793%2F