?url_ver=Z39.88-2004&rft_id=2113031054&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=PENGARUH+ONLINE+CUSTOMER+RATING+DAN+ONLINE+CUSTOMER%0D%0AREVIEW+TERHADAP+KEPUASAN+KONSUMEN+MELALUI+KEPUTUSAN%0D%0APEMBELIAN+PENGGUNA+APLIKASI+E-+COMMERCE+SHOPEE%0D%0ADI+KALANGAN+SISWA+KELAS+XI+MAS+AL-MUHSIN+PUTRI+METRO&rft.creator=Annisa+Anggun+Dwi+%2C+Saputri+&rft.subject=300+Ilmu+sosial&rft.subject=330+Ekonomi&rft.subject=407+Pendidikan%2C+riset+dan+topik+terkait+tentang+Bahasa&rft.description=Latar+belakang+dari+penelitian+ini+yaitu%2C+siswa+pernah+membatalkan%0D%0Apembelian+di+shopee+saat+menemui+rating+dan+review+produk+yang+buruk.+Selain%0D%0Aitu%2C+siswa+akan+mempertimbangkan+kembali+dalam+melakukan+keputusan%0D%0Apembelian+di+Shopee+setelah+melihat+dan+membaca+rating+dan+review.%0D%0APenelitian+ini+bertujuan+untuk+mengetahui+pengaruh+online+customer+rating%0D%0Adan+online+customer+review+terhadap+kepuasan+konsumen+melalui+keputusan%0D%0Apembelian+pengguna+aplikasi+e-commerce+Shopee+di+kalangan+siswa+kelas+XI+MAS%0D%0AAl-Muhsin+Putri+Metro.+penelitian+ini+menggunakan+metode+deskriptif+verifikatif%0D%0Adengan+pendekatan+ex+post+facto+dan+survey.%0D%0APengambilan+sampel+pada+penelitian+yaitu+berbasis+populasi+atau+lebih%0D%0Adikenal+dengan+sampling+jenuh%2C+yang+berjumlah+80+siswa.+Teknik+pengumpulan%0D%0Adata+pada+penelitian+ini+menggunakan+angket+atau+kuesioner%2C+kemudian+untuk%0D%0Apengujian+hipotesis+menggunakan+analisis+jalur+(path+Analysis)%2C+yang+diolah%0D%0Amenggunakan+program+SPSS.%0D%0AHasil+penelitian+ini+menunjukkan+bahwa+terdapat+pengaruh+simultan+online%0D%0Acustomer+rating%2C+online+customer+review%2C+dan+keputusan+pembelian+terhadap%0D%0Akepuasan+konsumen.%0D%0AKata+Kunci+%3A+E-Commerce%2C+Kepuasan+Konsumen%2C+Keputusan+Pembelian%2C+Online%0D%0ACustomer+Rating%2C+Online+customer+review%0D%0A%0D%0AThe+background+of+this+study+is+that+students+have+canceled+purchases+on+Shopee%0D%0Awhen+they+encounter+bad+product+ratings+and+reviews.+In+addition%2C+students+will%0D%0Areconsider+making+purchasing+decisions+on+Shopee+after+seeing+and+reading+ratings%0D%0Aand+reviews.+This+study+aims+to+determine+the+effect+of+online+customer+ratings+and%0D%0Aonline+customer+reviews+on+consumer+satisfaction+through+purchasing+decisions+of%0D%0AShopee+e-commerce+application+users+among+class+XI+students+of+MAS+Al-Muhsin%0D%0APutri+Metro.+This+study+uses+a+descriptive+verification+method+with+an+ex+post+facto%0D%0Aand+survey+approach.+The+sampling+in+this+study+was+population-based+or+better%0D%0Aknown+as+saturated+sampling%2C+totaling+80+students.+The+data+collection+technique+in%0D%0Athis+study+used+a+questionnaire%2C+then+for+hypothesis+testing+using+path+analysis%2C%0D%0Awhich+was+processed+using+the+SPSS+program.+The+results+of+this+study+indicate+that%0D%0Athere+is+a+simultaneous+influence+of+online+customer+ratings%2C+online+customer%0D%0Areviews+and+purchasing+decisions+on+consumer+satisfaction.%0D%0AKeywords%3A+Consumer+Satisfaction%2C+E-Commerce%2C+Online+Customer+Rating%2C+Online%0D%0ACustomer+Review%2C+Purchasing+Decisions&rft.publisher=FAKULTAS+KEGURUAN+DAN+ILMU+PENDIDIKAN&rft.date=2025-06-10&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F89834%2F1%2FABSTRAK.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F89834%2F2%2FSKRIPSI%2520%2520FULL.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F89834%2F3%2FSKRIPSI%2520%2520TANPA%2520BAB%2520PEMBAHASAN.pdf&rft.identifier=++Annisa+Anggun+Dwi+%2C+Saputri+++(2025)+PENGARUH+ONLINE+CUSTOMER+RATING+DAN+ONLINE+CUSTOMER+REVIEW+TERHADAP+KEPUASAN+KONSUMEN+MELALUI+KEPUTUSAN+PEMBELIAN+PENGGUNA+APLIKASI+E-+COMMERCE+SHOPEE+DI+KALANGAN+SISWA+KELAS+XI+MAS+AL-MUHSIN+PUTRI+METRO.++FAKULTAS+KEGURUAN+DAN+ILMU+PENDIDIKAN%2C+UNIVERSITAS+LAMPUNG.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F89834%2F