?url_ver=Z39.88-2004&rft_id=2114131064&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=PREFERENSI%2C+POLA+KONSUMSI%2C+DAN+KEPUASAN+KONSUMEN%0D%0ASANTAN+INSTAN+DI+PASAR+MODERN+KOTA+BANDAR+LAMPUNG&rft.creator=Nizka+%2C+Kania+&rft.subject=630+Pertanian+dan+teknologi+yang+berkaitan&rft.description=This+research+aims+to+determine+preferences%2C+consumption+patterns+and+satisfaction%0D%0Aconsumers+in+purchasing+instant+coconut+milk+in+the+modern+market+of+Bandar%0D%0ALampung+City.+The+location+selection+was+carried+out+purposively+and+the+number+of%0D%0Arespondents+for+this+research+were+60+people+selected+using+the+accidental+sampling%0D%0Amethod.+Data+collection+was+carried+out+in+February+2025.+Data+research+was%0D%0Aanalyzed+using+conjoint+analysis%2C+quantitative+descriptive+analysis%2C+Customer%0D%0ASatisfaction+Index+(CSI)+and+Importance+Performance+Analysis+(IPA).+The+research%0D%0Aresults+show+that+consumer+preferences+are+based+on+a+combination+of+atributes%0D%0AInstant+coconut+milk+with+a+sharp+and+distinctive+aroma%2C+measuring+65+ml%2C+has+an%0D%0Aexpiration+date+of+%3E+3+months%2C+and+a+coconut+milk+composition+of+%E2%89%A5+85%25.+The%0D%0Ainstant+coconut+milk+brands+that+consumers+buy+most+often+are+Sasa+and+Kara%2C%0D%0Anamely+21+(35%25)%2C+in+the+last+month+there+were+29+respondents+(48%2C33%25)+who%0D%0Aconsumed+65+ml+instant+coconut+milk.+The+highest+consumer+frequency+was+2+times%0D%0Aper+month+in+the+last+month%2C+as+many+as+25+respondents+(41.67%25).+Instant+coconut%0D%0Amilk+consumer+satisfaction+is+in+the+satisfied+category+with+a+CSI+value+of+75.40%0D%0Apercent.+The+attributes+that+need+to+be+improved+in+instant+coconut+milk+are+aroma%2C%0D%0Anutritional+value%2C+and+price.%0D%0AKey+words%3A+consumption+pattern%2C+customer+satisfaction%2C+instant+coconut+milk%2C%0D%0Apreference%0D%0A%0D%0APenelitian+ini+bertujuan+untuk+mengetahui+preferensi%2C+pola+konsumsi+dan+kepuasan%0D%0Akonsumen+dalam+pembelian+santan+instan+di+pasar+modern+Kota+Bandar+Lampung.%0D%0APemilihan+lokasi+dilakukan+secara+purposive+dan+jumlah+responden+penelitian+ini%0D%0Aadalah+60+orang+yang+dipilih+dengan+metode+accidental+sampling.+Pengambilan+data%0D%0Adilakukan+pada+bulan+Februari+2025.+Data+penelitian+dianalisis+menggunakan+analisis%0D%0Akonjoin%2C+analisis+deskriptif+kuantitatif%2C+Customer+Satisfaction+Index+(CSI)+dan%0D%0AImportance+Performance+Analysis+(IPA).+Hasil+penelitian+menunjukkan+preferensi%0D%0Akonsumen+berada+pada+kombinasi+atribut+aroma+yang+tajam+dan+khas%2C+berukuran+65%0D%0Aml%2C+memiliki+tanggal+kedaluwarsa+%3E+3+bulan%2C+dan+komposisi+santan+%E2%89%A5+85%25.+Merek%0D%0Asantan+instan+yang+paling+sering+dibeli+konsumen+adalah+Sasa+dan+Kara+yaitu+21%0D%0Aresponden+(35%25)%2C+dalam+sebulan+terakhir+terdapat+29+responden+(48%2C33%25)+yang%0D%0Amengonsumsi+santan+instan+berukuran+65+ml.+Frekuensi+konsumen+tertinggi+adalah+2%0D%0Akali+per+bulan+dalam+sebulan+terakhir+yaitu+sebanyak+25+responden+(41%2C67%25).%0D%0AKepuasan+konsumen+santan+instan+berada+pada+kategori+puas+dengan+nilai+CSI+sebesar%0D%0A75%2C40+persen.+Atribut+yang+perlu+ditingkatkan+pada+santan+instan+adalah+aroma%2C+nilai%0D%0Agizi%2C+dan+harga.%0D%0AKata+kunci%3A+kepuasan+pelanggan%2C+pola+konsumsi%2C+preferensi%2C+santan+instan&rft.publisher=FAKULTAS+PERTANIAN&rft.date=2025-06-12&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F89894%2F1%2FABSTRAK.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F89894%2F2%2FSKRIPSI%2520FULL.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F89894%2F3%2FSKRIPSI%2520TANPA%2520BAB%2520PEMBAHASAN.pdf&rft.identifier=++Nizka+%2C+Kania+++(2025)+PREFERENSI%2C+POLA+KONSUMSI%2C+DAN+KEPUASAN+KONSUMEN+SANTAN+INSTAN+DI+PASAR+MODERN+KOTA+BANDAR+LAMPUNG.++FAKULTAS+PERTANIAN%2C+UNIVERSITAS+LAMPUNG.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F89894%2F