?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=IMPLIKASI+ELECTRONIC+WORD+OF+MOUTH+TERHADAP+LOYALITAS%0D%0APELANGGAN+DENGAN+DI+MEDIASI+OLEH+KEPERCAYAAN+MEREK%0D%0ADAN+KEPUASAN+KONSUMEN%0D%0A(Studi+Pada+Mahasiswa%2Fi+yang+Pernah+Berbelanja+Online%0D%0Adi+Bandar+Lampung)%0D%0A&rft.creator=Herdiyani%2C+1116051032&rft.subject=+&rft.subject=H+Social+Sciences+(General)&rft.description=ABSTRAK%0D%0AIMPLIKASI+ELECTRONIC+WORD+OF+MOUTH+TERHADAP+LOYALITAS%0D%0APELANGGAN+DENGAN+DI+MEDIASI+OLEH+KEPERCAYAAN+MEREK%0D%0ADAN+KEPUASAN+KONSUMEN%0D%0A(Studi+Pada+Mahasiswa%2Fi+yang+Pernah+Berbelanja+Online%0D%0Adi+Bandar+Lampung)%0D%0AOleh%0D%0AHerdiyani%0D%0APenelitian+ini+bertujuan+untuk+menganalisis+pengaruh+dari+variabel+electronic+word+of+mouth+terhadap+loyalitas+pelanggan+dengan+dimediasi+oleh+kepercayaan+merek+dan+kepuasan+konsumen+pada+Mahasiswa%2FI+yang+pernah+berbelanja+secara+online+di+Bandar+Lampung.+Penelitian+ini+menggunakan+empat+variabel%2C+yaitu+electronic+word+of+mouth+(X)%2C+kepercayaan+merek+(Z1)%2C+kepuasan+konsumen+(Z2)+dan+loyalitas+pelanggan+(Y).+Setelah+dilakukan+tinjauan+pustaka+dan+penyusunan+hipotesis%2C+data+dikumpulkan+melalui+metode+kuesioner+yang+disebar+kepada+80+Mahasiswa%2FI+yang+pernah+berbelanja+online+di+Bandar+Lampung+dengan+menggunakan+teknik+purposive+sampling.+Sedangkan+analisis+data+berupa+persamaan+struktural+dengan+menggunakan+Smart+PLS+2.0+m2+yang+dijalankan+dengan+media+komputer.%0D%0APenelitian+ini+menggunakan+teknik+pengolahan+data+dengan+model+pengukuran+(outer+model)+dan+model+analisis+persamaan+struktural+(inner+model)+serta+pengujian+hipotesis.+Dari+kelima+hipotesis+hasil+penelitian+ini+menunjukkan+bahwa+electronic+word+of+mouth+berpengaruh+signifikan+terhadap+kepuasan+konsumen%2C+Kepercayaan+merek+berpengaruh+signifikan+terhadap+loyalitas+pelanggan%2C+electronic+word+of+mouth+berpengaruh+signifikan+terhadap+loyalitas+pelanggan%2C+electronic+word+of+mouth+tidak+berpengaruh+signifikan+terhadap+kepercayaan+merek%2C+kemudian+Kepuasan+konsumen+tidak+berpengaruh+signifikan+terhadap+loyalitas+pelanggan.+Dengan+demikian%2C+Perusahaan-perusahaan+yang+berbisnis+secara+online+harus+dapat+mempertahankan+electronic+word+of+mouth+yang+dimiliki+sehingga+dapat+memberikan+kepercayaan+merek+dan+kepuasan+konsumen+dan+menciptakan+loyalitas+pelanggan.%0D%0AKata+Kunci+%3A+electronic+word+of+mouth%2C+kepercayaan+merek%2C+kepuasan+konsumen+dan+loyalitas+pelanggan.%0D%0A%0D%0AABSTRACT%0D%0AIMPLICATIONS+ELECTRONIC+WORD+OF+MOUTH+TO+THE+CUSTOMER%0D%0ALOYALTY+MEDIATED+BY+BRAND+TRUST+AND+CUSTOMER+SATISFACTION%0D%0A(Study+in+students+who+ever+shopped+online+in+Bandar+Lampung)%0D%0ABy%0D%0AHerdiyani%0D%0AThis+study+aims+to+analyze+the+influence+of+electronic+word+of+mouth+on+customer+loyalty+which+is+mediated+by+brand+trust+and+customer+satisfaction+in+the+students+have+ever+shopped+online+in+Bandar+Lampung.+This+study+uses+four+variables%2C+namely+electronic+word+of+mouth+(X)%2C+brand+trust+(Z1)%2C+customer+satisfaction+(Z2)+and+customer+loyalty+(Y).+After+a+literature+review+and+preparation+of+hypotheses%2C+data+were+collected+throught+questionnaires+distributed+method+to+the+80+students+have+ever+shopped+online+in+Bandar+Lampung+using+purposive+sampling+technique.+While+the+data+analysis+as+structural+analogy+is+done+by+using+the+Smart+PLS+2.0+m2+which+is+run+with+computer+media.%0D%0AThis+study+uses+the+measurement+model+(outer+model)+and+the+model+of+structural+equation+analysis+(inner+model)+and+hypothesis+testing+as+the+data+processing+techniques.+The+fourth+hypothesis+of+this+study+indicate+that+the+electronic+word+of+mouth+significantly+influence+on+customer+satisfaction%2C+brand+trust+significantly+influence+customer+loyalty%2C+electronic+word+of+mouth+significantly+influence+customer+loyalty%2C+electronic+word+of+mouth+no+significantly+influence+brand+trust%2C+and+consumer+satisfaction+no+significantly+influence+customer+loyalty.+Accordingly%2C+companies+that+do+business+online+should+be+able+to+maintain+the+electronic+word+of+mouth+owned+so+as+to+provide+confidence+in+the+brand+and+consumer+satisfaction+and+create+customer+loyalty.%0D%0AKeywords%3A+electronic+word+of+mouth%2C+brand+trust%2C+customer+satisfaction+and+customer+loyalty.&rft.publisher=Fakultas+Ilmu+Sosial+dan+Ilmu+Politik&rft.date=2015-04-17&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F9573%2F98%2FABSTRACT.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F9573%2F99%2FABSTRAK.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F9573%2F100%2FCOVER%2520DALAM.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F9573%2F3%2FLEMBAR%2520PERSETUJUAN.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F9573%2F61%2FLEMBAR%2520PENGESAHAN.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F9573%2F5%2FLEMBAR%2520PERNYATAAN.pdf&rft.format=text&rft.identifier=http%3A%2F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