?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=PENGARUH+KEGIATAN+PUBLIC+RELATIONS+TERDIRI+ATAS+NEWS%2C+PUBLIC+SERVICE+ACTIVITIES%2C+DAN+SPECIAL+EVENT+PT.+SAMUDERA+INDONESIA+TERHADAP+PEMBENTUKAN+CITRA+POSITIF+PERUSAHAAN&rft.creator=Detty+Intan+Pradina%2C+0916031091&rft.subject=HE+Transportation+and+Communications&rft.description=%0D%0AABSTRAK%0D%0A%0D%0A%0D%0ATujuan+penelitian+ini+adalah+mengetahui+pengaruh+kegiatan+Public+Relations+terdiri+atas+News%2C+Public+Service+Activities%2C+dan+Special+Event+PT.+Samudera+Indonesia+dalam+membentuk+citra+positif+perusahaan.+Pengaruh+Public+Relations+menggunakan+teori+Jack+Lyness+(2008)+dengan+tiga+indikator+yaitu%3A+News%2C+Public+Service+Activities%2C+dan+Special+Event+di+dukung+peran+opini+public+dari+Emory+S+Bogar+untuk+membentuk+citra+positif+perusahaan.+Pengumpulan+data+menggunakan+metode+survei+dengan+menyebarkan+60+kuesioner+kepada+karyawan+PT.+Samudera+Indonesia.%0D%0AMetode+statistik+statistik+yang+digunakan+adalah+regresi+linier+berganda.+Hasil+uji+regresi+linier+berganda+di+PT.+Samudera+Indonesia+memperlihatkan+bahwa+variabel+news+(X1)+berpengaruh+positif+sebesar+0%2C003%2C+Hasil+uji+statistik+variabel+public+service+activities+(X2)+memperlihatkan+bahwa+X2berpengaruh+positif+sebesar+0%2C047%2C+dan+Hasil+uji+statistik+variabel+special+event+(X3)+juga+memperlihatkan+bahwa+variabel+X3+berpengaruh+positif+sebesar+0%2C004+dimana+tingkat+kepercayaan+95%25+atau+dengan+%CE%B1+%3D+0%2C05.+Berdasarkan+hasil+uji+F%2C+diperoleh+F-hitung%3E+F-tabel+yaitu+F-hitung+sebesar+45%2C778+%3E+F-tabel+(0%2C5%3B+3%3A56)+sebesar+2%2C84.+Maka+dapat+disimpulkan+bahwa+secara+bersama-sama+(simultan)+variabel+independent%2Fbebas+berpengaruh+nyata+terhadap+variabel+dependent%2Fterikat.+Dengan+demikian+H0+ditolak+H1+diterima.%0D%0AKata+kunci%3A+Public+Relations%2C+Company+Image%0D%0A%0D%0A%0D%0AABSTRACT%0D%0A%0D%0AThe+purpose+of+this+study+is+to+determine+the+influence+of+public+relations+activities+consisting+of+News%2C+Public+Service+Activities%2C+and+Special+Event+PT.+Samudera+Indonesia+in+shaping+a+positive+image+of+the+company.+Influence+of+Public+Relations+uses+Jack+Lyness+(2008)+theory+with+three+indicators%3A+News%2C+Public+Service+Activities%2C+and+Special+Event+supported+the+role+of+public+opinion+from+Emory+S+Bogar+to+form+a+positive+image+of+the+company.+Collecting+data+using+the+survey+method+by+spreading+60+questionnaires+to+employees+of+PT.+Samudera+Indonesia.%0D%0AStatistical+methods+used+multiple+linear+regression.+The+results+of+multiple+regression+analysis+of+PT.+Samudera+Indonesia+showed+that+the+news+variable+(X1)+the+positive+effect+of+0.003%2C+statistical+test+result+variable+public+service+activities+(X2)+showed+that+X2+positive+effect+of+0.047%2C+and+the+result+of+statistical+testing+special+event+variable+(X3)+also+shows+that+the+positive+effect+of+variable+X3+0%2C004+where+the+95%25+confidence+level+%CE%B1+%3D+0.05+or+with.+Based+on+the+F+test+results%2C+obtained+F-count+%3E+F-table+is+F-count+equal+to+45.778+%3E+F-table+(0%2C5%3B+3%3A56)+of+2.84.It+can+be+conclude+that+together+(simultaneosly)+is+independent+variable+%2F+free+real+effect+on+the+dependent+variable+%2F+bound.+Then+H0+is+rejected+H1+is+accepted.%0D%0AKeywords%3A+Public+Relations%2C+Company+Image&rft.publisher=FAKULTAS+ILMU+SOSIAL+DAN+ILMU+POLITIK&rft.date=2015-03-09&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F9702%2F3%2FABSTRAK.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F9702%2F1%2FABSTRACT.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F9702%2F2%2FCOVER%2520DALAM.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F9702%2F5%2FLEMBAR%2520PERSETUJUAN.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F9702%2F4%2FLEMBAR%2520PENGESAHAN.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F9702%2F124%2FRIWAYAT%2520HIDUP.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F9702%2F6%2FLEMBAR%2520PERNYATAAN.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F9702%2F7%2FPERSEMBAHAN.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F9702%2F8%2FMOTO.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F9702%2F9%2FSANWACANA.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F9702%2F10%2FDAFTAR%2520ISI.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F9702%2F11%2FDAFTAR%2520TABEL.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F9702%2F13%2FDAFTAR%2520GAMBAR.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F9702%2F12%2FDAFTAR%2520BAGAN.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F9702%2F14%2FBAB%2520I.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F9702%2F15%2FBAB%2520II.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.uni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