Digital Library: No conditions. Results ordered -Date Deposited. 2024-03-29T13:05:33ZEPrintshttp://digilib.unila.ac.id/images/sitelogo.pnghttp://digilib.unila.ac.id/2016-01-25T07:08:05Z2016-01-25T07:08:05Zhttp://digilib.unila.ac.id/id/eprint/19677This item is in the repository with the URL: http://digilib.unila.ac.id/id/eprint/196772016-01-25T07:08:05ZEFEKTIVITAS PELAKSANAAN CORPORATE SOCIAL
RESPONSIBILITY (CSR) PADA PROGRAM KEMITRAAN KELAPA
SAWIT PT. PERKEBUNAN NUSANTARA VII (PERSERO)
UNIT USAHA REJOSARIAbstract
Penerapan Corporate social Responbility (CSR) pada Badan Usaha Milik Negara
(BUMN) dengan berbagai peraturan yang mengaturnya, menjadikan kemitraan
sebagai salah satu bentuk program pemberdayaan ekonomi kerakyatan dari
tanggung jawab sosial perusahaan. Sebagai salah satu BUMN Pembina yang
memiliki kemampuan dalam hal modal, teknik budidaya kelapa sawit, manajemen
usaha dan organisasi yang baik dan yang menjalankan komitmen ini atas
pertimbangan integrasi strategi bisnis perusahaan yang memiliki keterkaitan
dengan rantai pemasok (supply chain) perusahaan, PT. Perkebunan Nusantara VII
(Persero) memboyong tanggung jawab perusahaan ini dalam pelaksanaan
Program Kemitraan Kelapa Sawit. Para petani yang memiliki keterbatasan dalam
hal modal, lemah dalam teknik budidaya kelapa sawit dan manajemen usahatani,
sulit mendapatkan informasi dan akses pasar dan membutuhkan suatu
lembaga/kelompok, diajak untuk bermitra. Oleh karena itu, penelitian ini
ditujukan untuk mengukur dan manganalisis tingkat efektivitas pelaksanaan
Corperate Social Responbility (CSR) pada Program Kemitraan kelapa sawit yang
dilaksanakan PT. Perkebunan Nusantara VII (Persero) Unit Usaha Rejosari
terhadap petani mitra binaanya. Perhitungan melalui indikator kualitas, kuantitas
dan waktu.
Metode yang digunakan adalah kuantitatif deskriptif. Teknik pengumpulan data
yang dipakai adalah kuesioner, wawancara dan dokumentasi. Pengukuran
dilakukan terhadap dimensi kualitas, kuntitas dan waktu yang terdiri dari aspek
permodalan, aspek pembinaan teknik budidaya kelapa sawit dan aspek
penampungan hasil produksi yang merupakan kegiatan operasional dari
pelaksanaan Program Kemitraan Kelapa Sawit.
Abstract
The application of Corporate Social Responbility (CSR) in State-Owned
Enterprises (BUMN) with the various regulations that govern it, making the
partnership as a form of welfare economic empowerment program of corporate
social responsibility. As one of the coaches state that has the ability in terms of
capital, oil palm cultivation techniques, business management ang good
organization ang running of this commitment on consideration of the integration
of business strategy that has linkages with supply chain company, PT. Perkebunan
Nusantara VII (Persero) brings this corporate responsibility in the Palm
Partnership Program. The farmers who have limitations in terms of capital, weak
in the technique of oil palm cultivation and farm management, difficult to get
information and access to markets and need for an institution / group, were invited
to join the patnership. Therefore, this research is purposed to measure and analyze
the effectiveness of CSR in Palm Partnership Program conducted PT. Perkebunan
Nusantara VII (Persero) Business Unit Rejosari against farmer partners. The
research estimates with quality, quantity and time indicators.
The method used is quantitative descriptive. Data collection methode used are
questionnaires, interviews and documentation. The measurement is carried out on
quality, quantity and time dimention which consist of aspects of capital, technical
assistance aspects on oil palm cultivation and production aspects of the shelter
which is the operational activities of Palm Partnership Program.
The results of this research indicates that the category of effectiveness of CSR in
Palm Partnership Program conducted by PT. Perkebunan Nusantara VII (Persero)
Rejosari’s Unit towards farmer partners is effective and the interval scale is 91,8 -
113,4. The category come from the multiple choice are pointed by 27 (67,5%)
respondent. This shows that Palm Partnership Program has been strengthen the
farmers in term of capital, can increase the ability and knowledge in oil palm
cultivation techniques and institutional as well as clarity in the information andNC. LAMTIUR SITUMORANG NN