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SEKAR ASRI PRAMESTI , REVIANITA (2022) PENGARUH EXPERIENTIAL MARKETING DAN KUALITAS PELAYANAN TERHADAP LOYALITAS NASABAH MELALUI KEPUASAN NASABAH (Studi Pada PT Bank Rakyat Indonesia (Persero) Tbk Kantor Cabang Bandar Jaya). FAKULTAS ILMU SOSIAL DAN ILMU POLITIK , UNIVERSITAS LAMPUNG.
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