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Vania Indah Hutami, 1741011058 (2022) PENGARUH KEPERCAYAAN MEREK (BRAND TRUST) DAN EKUITAS MEREK (BRAND EQUITY) TERHADAP LOYALITAS PELANGGAN TELKOMSEL DI BANDAR LAMPUNG. FAKULTAS EKONOMI DAN BISNIS, UNIVERSITAS LAMPUNG.
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