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DARA , EVALITA MILENIA IRAWAN (2023) PENGARUH KUALITAS PRODUK, VARIASI PRODUK, DAN CITRA MEREK TERHADAP KEPUASAN KONSUMEN MELALUI KEPUTUSAN PEMBELIAN SPRINGBED MEREK KIRANA DI KIRANA FURNITURE. FAKULTAS KEGURUAN DAN ILMU PENDIDIKAN, UNIVERSITAS LAMPUNG.
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