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Novika , Jesya Ratuliu (2023) PENGARUH KUALITAS PRODUK, HARGA, BRAND IMAGE DAN CELEBRITY ENDORSER TERHADAP KEPUTUSAN PEMBELIAN PRODUK KOSMETIK MS GLOW (Studi pada Konsumen MS Glow di Kota Bandar Lampung). FAKULTAS ILMU SOSIAL DAN ILMU POLITIK , UNIVERSITAS LAMPUNG.
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