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Devi , Dwi Lestari (2023) PENGARUH PENGETAHUAN PRODUK, TESTIMONI DAN CELEBRITY ENDORSER TERHADAP KEPUTUSAN PEMBELIAN SECARA ONLINE PRODUK MINERAL BOTANICA SKINCARE MELALUI MEDIA SOSIAL INSTAGRAM (Studi pada Mineral Botanica Squad). FAKULTAS ILMU SOSIAL DAN ILMU POLITIK, UNIVERSITAS LAMPUNG.
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