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GALUH ADRIANTO , NOEGROHO (2023) PENGARUH KUALITAS PRODUK, HARGA, CITRA MEREK DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN (Studi Pada Konsumen Pengguna Telkomsel Prabayar di Bandar Lampung). FAKULTAS ILMU SOSIAL DAN ILMU POLITIK, UNIVERSITAS LAMPUNG .
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