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FLORENTINA, JESSICA KARNESYA (2023) PENGARUH DAYA TARIK IKLAN DAN FREKUENSI PENAYANGAN DI KONVERGENSI MEDIA TERHADAP MINAT BELI (STUDI IKLAN TRAVELOKA DI YOUTUBE PADA KALANGAN GEN Z DI BANDAR LAMPUNG). FAKULTAS EKONOMI DAN BISNIS, UNIVERSITAS LAMPUNG.
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