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OSYA, ANNISA SALSABILA (2024) PENGARUH KONTEN PEMASARAN DAN KETERLIBATAN PELANGGAN TERHADAP NIAT BELI PRODUK KULINER DI BANDAR LAMPUNG (Studi Pada Pengikut Akun Instagram @sigerfoodies). FAKULTAS EKONOMI DAN BISNIS, UNIVERSITAS LAMPUNG.
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