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VICI , NIAR VIDAYANTI (2024) PENGARUH KARAKTERISTIK BRAND AMBASSADOR (VISIBILITY, CREDIBILITY, ATTRACTION, POWER) PRILLY LATUCONSINA TERHADAP PROSES KEPUTUSAN PEMBELIAN KONSUMEN (Studi Pada Followers Instagram Sunscreen Azarine ). FAKULTAS ILMU SOSIAL DAN POLITIK , UNIVERSITAS LAMPUNG.
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