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Reza , Widya Ningrum (2024) PENGARUH VIRAL MARKETING, KOREAN WAVE, DAN BRAND AMBASSADOR TERHADAP KEPUTUSAN PEMBELIAN ONLINE DI MARKETPLACE SHOPEE PADA MAHASISWA JURUSAN PENDIDIKAN ILMU PENGETAHUAN SOSIAL FKIP UNIVERSITAS LAMPUNG. FAKULTAS KEGURUAN DAN ILMU PENDIDIKAN , UNIVERSITAS LAMPUNG.
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