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Cintia , Widuri Tami (2024) PENGARUH HEDONIC SHOPPING MOTIVATION, E-WOM DAN CONTENT MARKETING TERHADAP IMPULSE BUYING GENERASI Z PADA TOKO FASHION (STUDI PADA KONSUMEN GENERASI Z MELALUI PLATFORM TIKTOK DI BANDAR LAMPUNG). FAKULTAS ILMU SOSIAL DAN ILMU POLITIK, UNIVERSITAS LAMPUNG.
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