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Nanda , Claudia (2025) PENGARUH KUALITAS PRODUK, ELECTRONIC WORD OF MOUTH, DAN BRAND AWARENESS TERHADAP KEPUTUSAN PEMBELIAN GREEN PRODUCT (Studi pada konsumen Sensatia Botanicals di Bandar Lampung Melalui TikTok). FAKULTAS ILMU SOSIAL DAN ILMU POLITIK , UNIVERSITAS LAMPUNG.
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