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ARZETA , AZ ZAHRA (2024) KEPUTUSAN PEMBELIAN PRODUK FASHION DI SHOPEE YANG DIPENGARUHI OLEH ONLINE CUSTOMER REVIEW DAN ONLINE CUSTOMER RATING PADA GENERASI ZELENIAL (GEN Z) DI INDONESIA. FAKULTAS ILMU SOSIAL DAN ILMU POLITIK, UNIVERSITAS LAMPUNG.
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