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IQBAL , MAULANA ADITYA (2024) ANALISIS STRATEGI BAURAN PEMASARAN DALAM MENGHADAPI PERSAINGAN USAHA (Studi pada UMKM Produsen Kue di Kelurahan Bandar Jaya Kabupaten Lampung Tengah). FAKULTAS ILMU SOSIAL DAN ILMU POLITIK, UNIVERSITAS LAMPUNG.
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