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NISFI, SYIRLEY AMRINA (2025) PENGARUH STRATEGI PROMOSI ABOVE THE LINE (ATL), BELOW THE LINE (BTL), DAN EXPERIENTIAL MARKETING TERHADAP PEMBELIAN IMPULSIF (Studi Pada Konsumen Point Coffee di Bandar Lampung). FAKULTAS ILMU SOSIAL DAN ILMU POLITIK , UNIVERSITAS LAMPUNG.
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