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MERLIANA , PRATIWI (2025) PENGARUH KESADARAN MEREK, CELEBRITY ENDORSEMENT, DAN ONLINE CUSTOMER REVIEW TERHADAP KEPUTUSAN PEREMPUAN MEMBELI PRODUK SKINCARE DI TIKTOK (Studi Pada Perempuan Gen Z di Bandar Lampung). FAKULTAS ILMU SOSIAL DAN ILMU POLITIK, UNIVERSITAS LAMPUNG.
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