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AJI KURNIAWAN PUTRA, 1311011183 (2019) PENGARUH NILAI FUNGSIONAL, NILAI SOSIAL, DAN NILAI EMOSIONAL TERHADAP NIAT BELI PONSEL PINTAR MEREK APPLE IPHONE DI BANDAR LAMPUNG. FAKULTAS EKONOMI DAN BISNIS, UNIVERSITAS LAMPUNG.