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MUTIARA NAJLA SIAHAAN, 1016051013 (2014) IMPACT OF SALES PROMOTION, PERSONAL SELLING, LIFESTYLE AND PERCEPTION OF THE SUGGESTION IMPULSE BUYING (Studies On Consumer Fashion In Bandar Lampung Simpur Center Plaza) DAMPAK PROMOSI PENJUALAN, PENJUALAN PERSEORANGAN, GAYA HIDUP DAN PERSEPSI TERHADAP SUGGESTION IMPULSE BUYING (STUDI PADA KONSUMEN FASHION DI SIMPUR CENTER PLAZA). FAKULTAS ISIP, UNIVERSITAS LAMPUNG.