PERMINTAAN DAN KEPUASAN KONSUMEN RUMAH TANGGA DALAM MENGONSUMSI SUSU BUBUK DI BANDAR LAMPUNG

Ervina Virgawati Putri, 1014023052 (2015) PERMINTAAN DAN KEPUASAN KONSUMEN RUMAH TANGGA DALAM MENGONSUMSI SUSU BUBUK DI BANDAR LAMPUNG. Fakultas Pertanian, Universitas Lampung.

[img]
Preview
Text
ABSTRACT.pdf

Download (83Kb) | Preview
[img]
Preview
Text
ABSTRAK.pdf

Download (83Kb) | Preview
[img]
Preview
Text
COVER DEPAN.pdf

Download (22Kb) | Preview
[img]
Preview
Text
COVER DALAM.pdf

Download (21Kb) | Preview
[img]
Preview
Text
DAFTAR GAMBAR.pdf

Download (79Kb) | Preview
[img]
Preview
Text
DAFTAR ISI.pdf

Download (90Kb) | Preview
[img]
Preview
Text
DAFTAR TABEL.pdf

Download (90Kb) | Preview
[img]
Preview
Text
PERSETUJUAN.pdf

Download (520Kb) | Preview
[img]
Preview
Text
PENGESAHAN.pdf

Download (488Kb) | Preview
[img]
Preview
Text
RIWAYAT HIDUP.pdf

Download (5Kb) | Preview
[img]
Preview
Text
SANWACANA.pdf

Download (191Kb) | Preview
[img]
Preview
Text
BAB I.pdf

Download (26Kb) | Preview
[img]
Preview
Text
BAB II.pdf

Download (359Kb) | Preview
[img]
Preview
Text
BAB III.pdf

Download (382Kb) | Preview
[img] Text
BAB IV.pdf
Restricted to Registered users only

Download (118Kb)
[img] Text
BAB V.pdf
Restricted to Registered users only

Download (302Kb)
[img]
Preview
Text
BAB VI.pdf

Download (150Kb) | Preview
[img]
Preview
Text
DAFTAR PUSTAKA.pdf

Download (85Kb) | Preview

Abstrak

Tujuan penelitian ini adalah untuk mengkaji permintaan susu bubuk di tingkat rumah tangga, untuk mengetahui faktor-faktor yang mempengaruhi permintaan susu bubuk, untuk menganalisis tingkat kepuasan dan faktor-faktor yang mempengaruhi kepuasan konsumen rumah tangga dalam mengonsumsi susu bubuk di Bandar Lampung. Penelitian dilakukan secara purposive menggunakan metode survei di tiga pasar tradisional, tiga pasar modern, dan empat minimarket yang ada di Bandar Lampung. Jumlah sampel dalam penelitian ini adalah 80 orang yang diambil menggunakan metode accidental sampling. Pengumpulan data dilakukan dari bulan Agustus sampai dengan November 2014. Faktor-faktor yang mempengaruhi permintaan konsumen dianalisis dengan Fungsi Perpangkatan, tingkat kepuasan menggunakan metode Customer Satisfaction Index (CSI), dan faktor-faktor yang mempengaruhi kepuasan konsumen rumah tangga menggunakan analisis regresi logistik. Hasil penelitian menunjukkan bahwa permintaan susu bubuk oleh konsumen rumah tangga rata-rata adalah 670 gr/bulan. Faktor-faktor yang mempengaruhi permintaan susu bubuk adalah harga susu bubuk, harga susu cair, dan tingkat pendapatan rumah tangga, sedangkan yang tidak berpengaruh adalah harga susu kental manis, harga teh, harga gula, harga Milo, harga sereal, harga kopi, tingkat pendidikan, jumlah anggota keluarga, dan jenis susu. Sebanyak 76,25% konsumen merasa puas terhadap kinerja susu bubuk dan sisanya 23,75% merasa tidak puas. Faktor-faktor yang mempengaruhi tingkat kepuasan konsumen adalah harga susu bubuk dan lokasi pembelian, sedangkan yang tidak mempengaruhi adalah usia, pendapatan, dan lama mengonsumsi. Kata kunci: kepuasan, konsumsi, permintaan, susu bubuk Abstrak Bahasa Inggris The purposes of this research are to investigate the demand of powdered milk at the household level, to know what factors influence the demand, to analyze satisfaction level and to know the influencing factors of household consumer satisfaction on powdered milk consumption in Bandar Lampung. This research was conducted by purposive survey method in three traditional markets, three modern markets, and four minimarkets in Bandar Lampung. The samples of this research were 80 people that taken by accidental sampling method. Data collection was conducted from August until November 2014. The demand level and its influencing factors were analyzed by using Equipment Function; satisfaction on powdered milk consumption was measured by customer satisfaction index (CSI), whereas the factors that influenced household consumer satisfaction were analyzed by logistic regression analysis. The result of this research showed that demand of powdered milk consumed by household consumer was 670 gr/ month. The factors that influenced powdered milk demand were powdered milk cost, liquid milk cost, and income level, while the the factors of thick milk cost, tea cost, sugar cost, Milo cost, cereal cost, coffee cost, level of education, count of family member, and kind of milk were not influence it. There were 76,25% consumers felt satisfied by the powdered milk performance, and the rest of 23,75% consumers felt unsatisfied. Factors that influenced consumer satisfaction level were powdered milk cost and buying location. Whereas, ages, income level, and length of consumption were the uninfluencing factors of it. Keywords: consumption, demand, powdered milk, satisfaction

Tipe Karya Ilmiah: Skripsi
Subyek: H Ilmu Sosial = Social Sciences > HF Commerce
Pertanian > Pertanian ( Umum )
Program Studi: Fakultas Pertanian > Prodi Agribisnis
Depositing User: 0446311 . Digilib
Date Deposited: 29 Oct 2015 03:15
Last Modified: 29 Oct 2015 03:15
URI: http://digilib.unila.ac.id/id/eprint/14134

Actions (login required)

View Item View Item