COMMUNICATION INFLUENCE TO WORK DISCIPLINE OF EMPLOYEES AT PT GRAMEDIA ASRI MEDIA BANDAR LAMPUNG BRANCH

061101192, Mey Jaroni COMMUNICATION INFLUENCE TO WORK DISCIPLINE OF EMPLOYEES AT PT GRAMEDIA ASRI MEDIA BANDAR LAMPUNG BRANCH. Digital Library.

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Abstrak

ABSTRACT PT Gramedia Media Asri is a retail book, stationary, educational tools, and other media seller company. As a sales company of retail book, stationary, educational tools, and other media the employees demanded to give a satisfying service onto customer. A good communication process are needed well so the employees work as they mean to be. Communication needed to aim company objectives, and as a medium that can motivate the employees to actively giving their idea, experience, and ability to done their jobs to ease the realization of employees good productivity. The problem that happened at PT Gramedia Asri Media Branch Bandar Lampung is the realization of sales that have not reached the target that is equal to 86.19% per month while the tolerance limit of 100%. Low levels of work discipline is shown through the research object is the high level of absenteeism that is equal to 0.62% in Year 2009. Tolerance limits are given by PT Gramedia Asri Media UBL Branch of 0.50%. Lack of discipline berngakibatkan employee can not achieve the sales target, so that the problem formulated in this research is whether the communication has an influence on employee discipline at PT Gramedia Asri Media Branch Bandar Lampung? The purpose of this study was to determine the effect of communication on the discipline of employees at PT Gramedia Asri Media Branch Bandar Lampung.Data used are primary data obtained directly from the PT Gramedia Asri Media UBL Branch within one year (2009) in the form of data on the number employee absenteeism data, the period of meetings and media or communication devices used by the company. In addition, data obtained from the questionnaire distributed to 57 respondents of all employees of PT Gramedia Asri Media branch of Bandar Lampung. The hypothesis proposed in this study is the existence of a positive influence on the discipline of communication between workers at PT Gramedia Asri Media Branch Bandar Lampung The analytical tool used in this study is a qualitative analysis and quantitative analysis. Qualitative analysis was done by analyzing the problem based on some theory of human resource management, especially regarding the influence of communication on work discipline, and then linked with data from the distributing questionnaires to employees PT Gramedia Asri Media branch of Bandar Lampung. The quantitative analysis performed using simple linear regression formula. Koefisisen standard regression of 0.342 or 34.2%. The result of simple regression equation as follows: Y = 25.920 +0.287 X. This means that if the communication (X) value is 0 then discipline the employee (Y) 25,920 positive value, and if communication has increased a variable then the variable of work discipline employees has increased by 0287 means that for 28.7% of communication have an influence on employee discipline, while the remaining influenced by variables outside ini.Hal research this means that the rise or increased communication, the discipline of employees is increasing. Qualitative analysis found that employees are pressured to superior leadership. This question represents the variable effectiveness of communication. This shows an error message in the lead in delivering communication between superiors and subordinates. The method of leadership in communication between the leadership with employee raises employees become depressed. Leadership is less severe if the employee made a mistake. Things like this certainly make the discipline of employees in the company is not too good. Hypothesis test obtained that the test is performed by looking at the numbers Sig.f count on SPSS Anova table. Based on the calculation of SPSS, derived figures for 0009 counted Sig.F <0.05 so that means that the hypothesis can be accepted which affect communication discipline workers at PT Gramedia Asri Media branch of Bandar Lampung. The advice can be given that leaders need to use effective means of communicating with employees so that employees are not depressed, so that the information given to employee well-conveyed. Leadership must be firm to the employee if the employee made a mistake.

Tipe Karya Ilmiah: Artikel
Subyek: A General Works = Karya Karya Umum
Depositing User: UPT . TIK4
Date Deposited: 29 Dec 2015 03:43
Last Modified: 29 Dec 2015 03:43
URI: http://digilib.unila.ac.id/id/eprint/16244

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