PENGARUH SELEKSI, KOMPENSASI DAN PROMOSI JABATAN TERHADAP KINERJA KARYAWAN MARKETING (STUDI PADA PT. HM. SAMPOERNA TBK, CABANG SURAKARTA)

Ansyori Rasyid, Yuditia Rani (2014) PENGARUH SELEKSI, KOMPENSASI DAN PROMOSI JABATAN TERHADAP KINERJA KARYAWAN MARKETING (STUDI PADA PT. HM. SAMPOERNA TBK, CABANG SURAKARTA). Fakultas Ekonomi dan Bisnis, Universitas Lampung.

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Abstrak

This study analyzes the effect of selection, compensation and promotion of the marketing employees in PT. HM. Sampoerna Tbk, Surakarta branch. Employees were 55 people and has been taken as a whole. The analysis technique used multiple linear regression test, classical assumptions test and hypotesis test. Analyzed data derived from questionnaires and direct interviews of the employees and their marketing manager. The results from the research that based on the statistical test, conclude that the selection variables exerts significant effect on employee performance. On the other hand, compensation doesn’t significantly affected and promotion, also, didn’t have a significant influence on employees performance. In this study there is a 0,261(zero point two hundred sixty one) from adjusted value of R2, which it means that 2.61% (two point sixty one percent) of the three variables in this study can be supported by several other factors including the person's thought process and conditions, job satisfaction, and even a person's level of discipline. Key Word : Selection, Compensation, Job Promotion, To PT. HM. Sampoerna Surakarta, Performance. Studi ini menganalisis pengaruh seleksi, kompensasi dan promosi jabatan karyawan marketing PT. HM. Sampoerna Tbk, Cabang Surakarta. Karyawan berjumlah 55 orang dan telah diambil secara keseluruhan. Teknik analisis yang digunakan menggunakan uji regresi linear berganda, uji asumsi klasik dan uji hipotesis. Data yang dianalisis berasal dari penyebaran kuesioner dan wawancara langsung terhadap karyawan dan manager marketingnya. Dari penelitian yang dihasilkan dapat disimpulkan bahwa berdasarkan uji statistik bahwa variabel seleksi berpengaruh signifikan terhadap kinerja karyawan. Kompensasi tidak berpengaruh signifikan terhadap kinerja dan selanjutnya promosi jabatan juga tidak memiliki pengaruh signifikan terhadap kinerja karyawan. Dalam penelitian ini terdapat nilai adjusted R2 sebesar 0,261 hal ini berarti bahwa 2,61% dari ketiga variabel di penelitian ini dapat ditunjang dengan beberapa faktor-faktor lainnya diantaranya yaitu proses pemikiran dan kondisi seseorang, kepuasan kerja, dan bahkan tingkat kedisiplinan seseorang. Kata kunci : Seleksi, Kompensasi, Promosi Jabatan, PT. HM. SampoernaSurakarta, Kinerja.

Tipe Karya Ilmiah: Skripsi
Subyek: H Ilmu Sosial = Social Sciences > HD Industries. Land use. Labor
H Ilmu Sosial = Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Program Studi: Fakultas ISIP > Prodi Administrasi Bisnis
Depositing User: Robidin
Date Deposited: 11 Jan 2014 04:20
Last Modified: 11 Jan 2014 04:20
URI: http://digilib.unila.ac.id/id/eprint/386

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