Ria Eka Sari, - (2014) IMPLEMENTASI CORPORATE SOCIAL RESPONSIBILITY (CSR) PADA PROGRAM KEMITRAAN DAN BINA LINGKUNGAN PT. PERKEBUNAN NUSANTARA VII DI DESA SINAR BANTEN. FAKULTAS ILMU SOSIAL DAN ILMU POLITIK, UNIVERSITAS LAMPUNG.
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Abstrak (Berisi Bastraknya saja, Judul dan Nama Tidak Boleh di Masukan)
ABSTRACT THE IMPLEMENTATION OF CORPORATE SOCIAL RESPONSIBILITY (CSR) TOWARDS PARTNERSHIP AND COMMUNITY DEVELOPMENT PROGRAM AT PT PERKEBUNAN NUSANTARA VII IN SINAR BANTEN By: Ria Eka Sari Companies related to natural resources required to carry out social and environmental responsibility. PT Perkebunan Nusantara VII (PTPN VII) is a plantation company requires CSR programs in providing liability to the community. The CSR program is a manifestation of the company's concern for the environment in which is doing business. The problems discussed in this study is how the Implementation of Corporate Social Responsibility (CSR) in the Partnership and Community Development PT . PTPN VII in Sinar Banten village and see how the Implementation of Corporate Social Responsibility (CSR). This study used qualitative research methods. The data used are primary and secondary data. Data that has been processed and then presented in narrative form, then interpreted or construed to be discussed and analyzed qualitatively, then for the next drawn a conclusion. Based on the results of research and discussion note that implemnetasi for CSR in the economic empowerment of the people in the neighborhood PTPN VII In the Sinar Banten village analysis showed the presence of conformance between the implementation and the factual implementation guidelines. The indication is that the approach used to be centralized and top-down, presence and determination of suitability requirements that give results and the involvement of local governments in the implementation of the program. The impact of CSR in the economic empowerment of the community through the Environmental Development Partnership Program and PTPN VII Bekri subdistrict of Sinar Banten Village provide a positive impact to the company and for society as a target. Keywords : Corporate Social Responsibility (CSR), Implementation Perusahaan yang berkaitan dengan sumber daya alam diwajibkan melaksanakan tanggungjawab sosial dan lingkungan. PT Pekebunan Nusantara VII (PTPN VII) merupakan perusahaan perkebunan memerlukan program CSR dalam memberikan pertanggung jawaban kepada masyarakat. Program CSR ini merupakan manifestasi dari kepedulian perusahaan terhadap lingkungan dimana ia melaksanakan usaha. Permasalahan yang dibahas dalam penelitian ini adalah bagaimana Implementasi Corporate Social Responsibility (CSR) pada Program Kemitraan dan Bina Lingkungan PT. Perkebunan Nusantara VII di desa Sinar Banten dan apa saja dampak Implementasi Corporate Social Responsibility (CSR) tersebut. Penelitian ini menggunakan metode penelitian kualitatif. Data yang digunakan adalah data primer dan sekunder. Data yang sudah diolah kemudian disajikan dalam bentuk uraian, lalu dintreprestasikan atau ditafsirkan untuk dilakukan pembahasan dan dianalisis secara kualitatif, kemudian untuk selanjutnya ditarik suatu kesimpulan. Berdasarkan hasil penelitian dan pembahasan diketahui bahwa implemnetasi CSR dalam pemberdayaan ekonomi terhadapat masyarakat di Lingkungan PTPN VII Di Desa Sinar Banten Hasil analisa menunjukkan adanya kesesuaian implementasi antara pedoman dan faktual pelaksanaan. Indikasinya adalah pendekatan yang digunakan bersifat sentralistis dan top-down, adanya kesesuaian kebutuhan dan penetapan hasil yang berikan serta keterlibatan pemerintah daerah dalam pelaksanaan program. Dampak penerapan CSR dalam pemberdayaan ekonomi masyarakat melalui Program Kemitraan dan Bina Lingkungan PTPN VII Desa Sinar Banten Kecamatan Bekri memberikan dampak yang positif kepada perusahaan maupun bagi masyarakat sebagai sasarannya. Kata kunci: Corporate Social Responsibility (CSR), Implementasi.
| Jenis Karya Akhir: | Skripsi |
|---|---|
| Subyek: | > JA Political science (General) |
| Program Studi: | Fakultas ISIP > Prodi Ilmu Administrasi Negara |
| Pengguna Deposit: | Dr. Eng. Hasan Khairudin |
| Date Deposited: | 24 Jun 2014 08:56 |
| Terakhir diubah: | 24 Jun 2014 08:56 |
| URI: | http://digilib.unila.ac.id/id/eprint/2162 |
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