ANALISIS KELAYAKAN EKONOMI DAN PEMASARAN KAKAO DI KABUPATEN LAMPUNG SELATAN

RIO KHUSNUL RIZAL, 1214131085 (2017) ANALISIS KELAYAKAN EKONOMI DAN PEMASARAN KAKAO DI KABUPATEN LAMPUNG SELATAN. FAKULTAS PERTANIAN, UNIVERSITAS LAMPUNG.

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Abstrak (Berisi Bastraknya saja, Judul dan Nama Tidak Boleh di Masukan)

Penelitian ini bertujuan untuk menganalisis kelayakan ekonomi dan pemasaran kakao. Penelitian dilaksanakan di dua sentra produksi kakao di Kabupaten Lampung Selatan, yaitu Kecamatan Merbau Mataram dan Kecamatan Way Panji. Penelitian ini menggunakan metode survei. Tujuan pertama dianalisis menggunakan kriteria kelayakan investasi dan sensitivitas. Tujuan kedua dianalisis menggunakan saluran pemasaran, struktur pasar, margin pemasaran, dan elastisitas transmisi harga Kata kunci : kakao, ekonomi, kelayakan, pemasaran ABSTRACT The purposes of this research were to analyze the economic feasibility of cocoa farming and market of cocoa. This research was conducted in two cocoa production centers, Merbau Mataram and Way Panji Subdistrick of South Lampung Regency. This research used a survey method. The first goal was analyzed using investment criteria and sensitivity rate. The second goal was analyzed using marketing chain, market structure and marketing margins. The results showed that at 16.31% of interest rate, the cocoa farming in South Lampung Regency was still profitable and feasible to be developed with the value of NPV of Rp 55,259,685.25; IRR 45.71%, Net B/C Ratio 4.03; Gross B/C 1.86 and Payback Period 5.70 years. The sensitivity analysis by the changes were the production cost increase of 6.51%, production quantity decr ease of 6.74% and the production price decrease of 18.85% showed that value of NPV, IRR, dan Net B/C was sensitive, but the value of Gross B/C and Payback Period was not sensitive. There were two marketing chain in South Lampung Regency, the market structure was oligopsoni market with the distribution of ratio profit margin ( Key words: cocoa, economic, feasible, marketing

Jenis Karya Akhir:	Skripsi
Subyek:	> Pertanian ( Umum )
Program Studi:	Fakultas Pertanian dan Pascasarjana > Prodi Agribisnis
Pengguna Deposit:	51819326 . Digilib
Date Deposited:	18 Aug 2017 06:44
Terakhir diubah:	18 Aug 2017 06:44
URI:	http://digilib.unila.ac.id/id/eprint/27983

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