PENGARUH PENGETAHUAN LINGKUNGAN TERHADAP MINAT BELI YANG DIMEDIASI OLEH SIKAP KONSUMEN UNTUK PRODUK RAMAH LINGKUNGAN LAMPU LED ( LIGHT EMITING DIODE) PHILIPS DI BANDAR LAMPUNG

Hendy Novrian, 1211011189 (2019) PENGARUH PENGETAHUAN LINGKUNGAN TERHADAP MINAT BELI YANG DIMEDIASI OLEH SIKAP KONSUMEN UNTUK PRODUK RAMAH LINGKUNGAN LAMPU LED ( LIGHT EMITING DIODE) PHILIPS DI BANDAR LAMPUNG. FAKULTAS EKONOMI DAN BISNIS, UNIVERSITAS LAMPUNG.

[img]
Preview
 File PDF
ABSTRAK (ABSTRACT).pdf
Download (16Kb) | Preview
[img] File PDF
SKRIPSI FULL.pdf
Restricted to Hanya staf
Download (1055Kb)
[img]
Preview
 File PDF
SKRIPSI TANPA BAB PEMBAHASAN.pdf
Download (783Kb) | Preview

Abstrak (Berisi Bastraknya saja, Judul dan Nama Tidak Boleh di Masukan)

The purpose of this research is to know the role of consumer attitudes in mediating the influence of environmental knowledge on the purchase intentionin environmentally friendly products Philips LED lamp (Light Emiting Diode) in Bandar Lampung. Sample size taken as many as 100 people, with nonprobability sampling method, especially purposive sampling. The data were collected by distributing research questionnaires at several locations in Bandar Lampung such as Sukarame, Kedaton, Teluk Betung, Kemiling, Rajabasa, and Wayhalim. Further data obtained were analyzed using multiple linear regression and sobel test. The results show that environmental knowledge has a positive and significant influence on the consumer attitude of Philips LED lamps in Bandar Lampung. The Consumer attitudes positive and significant affects purchase intention of Philips LED lamps in Bandar Lampung. The Consumer attitudes significantly mediate the influence of environmental knowledge on the purchase intention of Philips LED lamps in Bandar Lampung. Keyword: Environmental Knowledge, Consumer Attitude, Purchase Intention

Jenis Karya Akhir: Skripsi
Subyek: > HB Economic Theory
Program Studi: Fakultas Ekonomi dan Bisnis > Prodi S1-Manajemen
Pengguna Deposit: UPT . Teti Novianti
Date Deposited: 17 Mar 2022 06:22
Terakhir diubah: 17 Mar 2022 06:22
URI: http://digilib.unila.ac.id/id/eprint/54896

Actions (login required)

Lihat Karya Akhir Lihat Karya Akhir
Digital Library is powered by EPrints 3 which is developed by the School of Electronics and Computer Science at the University of Southampton. More information and software credits.