Hendy Novrian, 1211011189 (2019) PENGARUH PENGETAHUAN LINGKUNGAN TERHADAP MINAT BELI YANG DIMEDIASI OLEH SIKAP KONSUMEN UNTUK PRODUK RAMAH LINGKUNGAN LAMPU LED ( LIGHT EMITING DIODE) PHILIPS DI BANDAR LAMPUNG. FAKULTAS EKONOMI DAN BISNIS, UNIVERSITAS LAMPUNG.
|
Text
ABSTRAK (ABSTRACT).pdf Download (16kB) | Preview |
|
![[img]](http://digilib.unila.ac.id/style/images/fileicons/text.png) |
Text
SKRIPSI FULL.pdf Restricted to Repository staff only Download (1MB) |
|
|
Text
SKRIPSI TANPA BAB PEMBAHASAN.pdf Download (802kB) | Preview |
Abstract
The purpose of this research is to know the role of consumer attitudes in mediating the influence of environmental knowledge on the purchase intentionin environmentally friendly products Philips LED lamp (Light Emiting Diode) in Bandar Lampung. Sample size taken as many as 100 people, with nonprobability sampling method, especially purposive sampling. The data were collected by distributing research questionnaires at several locations in Bandar Lampung such as Sukarame, Kedaton, Teluk Betung, Kemiling, Rajabasa, and Wayhalim. Further data obtained were analyzed using multiple linear regression and sobel test. The results show that environmental knowledge has a positive and significant influence on the consumer attitude of Philips LED lamps in Bandar Lampung. The Consumer attitudes positive and significant affects purchase intention of Philips LED lamps in Bandar Lampung. The Consumer attitudes significantly mediate the influence of environmental knowledge on the purchase intention of Philips LED lamps in Bandar Lampung. Keyword: Environmental Knowledge, Consumer Attitude, Purchase Intention
| Item Type: | Other |
|---|---|
| Subjects: | H Ilmu Sosial = Social Sciences > HB Economic Theory |
| Divisions: | Fakultas Ekonomi dan Bisnis > Prodi Manajemen |
| Depositing User: | UPT . Teti Novianti |
| Date Deposited: | 17 Mar 2022 06:22 |
| Last Modified: | 17 Mar 2022 06:22 |
| URI: | http://digilib.unila.ac.id/id/eprint/54896 |
Actions (login required)
 |
View Item |