MOH. NAUFAL AL ISLAMI, 1611011116 (2022) THE INFLUENCE OF THE STORE ATMOSPHERE DIMENSION ON CUSTOMER REPURCHASE INTENTION IN THE UKM-MART KOPMA UNIVERSITY OF LAMPUNG. Masters thesis, UNIVERSITAS LAMPUNG.
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Abstrak (Berisi Bastraknya saja, Judul dan Nama Tidak Boleh di Masukan)
ABSTRACT THE INFLUENCE OF THE STORE ATMOSPHERE DIMENSION ON CUSTOMER REPURCHASE INTENTION IN THE UKM-MART KOPMA UNIVERSITY OF LAMPUNG BY: MOH. NAUFAL AL ISLAMI Cooperatives are one of the economic foundations of Indonesia which have long been used in theory and practice in various types of business to prosper and fulfill the welfare of its members. One of the programs of the Indonesia Ministry of Cooperatives in the past, to fulfill those objectives, is the creation of the UKM - MART retail program across Indonesia, including UKM - MART of Student Cooperative of the University of Lampung (UKM Mart Kopma Unila). UKM Mart Kopma Unila is a retail store that has the main goal of meeting the needs of its members, the majority of whom are Lampung University students. This study aims to determine the relationship between the dimensions of the store atmosphere on customer repurchase intention at UKM Mart Kopma Unila. The data used in this study were collected through questionnaires which were distributed digitally to 150 respondents using a purposive sampling method based on the criteria of the Customer of UKM Mart Kopma Unila. The analysis technique used in this research is the Normality Test, Multicollinearity Test, Heteroscedasticity Test, Simple Linear Regression Analysis, and Multiple Linear Regression Analysis. The results of the quantitative analysis of this study indicate that there is a positive influence between several variables of Store Atmosphere on repurchase intentions at UKM Mart Kopma Unila, there are Temperature, Lighting, and Layout variables, while the other variables are Cleanliness, Music, Aroma, and Color, are not have a significant impact on repurchase intention. Keywords: Store Atmosphere, Repurchase Intention, UKM Mart, Cooperative
| Jenis Karya Akhir: | Tesis (Masters) |
|---|---|
| Subyek: | 300 Ilmu sosial > 330 Ekonomi > 335 Sistem ekonomi sosialis 300 Ilmu sosial > 330 Ekonomi > 339 Makroekonomi, ekonomi makro dan topik terkait |
| Program Studi: | Fakultas Ekonomi dan Bisnis > Magister Manajemen S2 |
| Pengguna Deposit: | 2203400930 . Digilib |
| Date Deposited: | 12 Aug 2022 02:13 |
| Terakhir diubah: | 12 Aug 2022 02:13 |
| URI: | http://digilib.unila.ac.id/id/eprint/64891 |
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