PENGARUH MENONTON TAYANGAN CLASH OF CHAMPIONS TERHADAP SIKAP SELF-IMPROVEMENT (STUDI PADA ANGGOTA KOMUNITAS ACADEMY & CLASH OF CHAMPIONS DI X)

REFANDA , FAIZ ANANTA (2025) PENGARUH MENONTON TAYANGAN CLASH OF CHAMPIONS TERHADAP SIKAP SELF-IMPROVEMENT (STUDI PADA ANGGOTA KOMUNITAS ACADEMY & CLASH OF CHAMPIONS DI X). FAKULTAS ILMU SOSIAL DAN ILMU POLITIK, UNIVERSITAS LAMPUNG.

Preview	File PDF ABSTRAK_Refanda Faiz Ananta.pdf Download (209Kb) | Preview
	File PDF FILE FULL - Refanda Faiz Ananta.pdf Restricted to Hanya staf Download (1852Kb) | Minta salinan
Preview	File PDF FILE TANPA BAB PEMBAHASAN Refanda Faiz Ananta.pdf Download (1208Kb) | Preview

Abstrak (Berisi Bastraknya saja, Judul dan Nama Tidak Boleh di Masukan)

Clash of Champions merupakan tayangan edukatif yang memadukan hiburan dan pengetahuan, disiarkan melalui YouTube oleh Ruangguru. Tayangan ini mendorong self-improvement melalui pesan inspiratif, menjadikannya relevan untuk dikaji pengaruhnya terhadap sikap pengembangan diri penonton aktif. Penelitian ini dilakukan dengan tujuan utnuk mencari tahu sikap self-improvement yang terjadi kepada anggota komunitas Academy & Clash of Champions di X menonton tayangan Clash of Champions. Terdapat dua teori yang digunakan dalam penelitian ini, yaitu menggunakan teori Uses and Effect dan teori Social Learning. Pendekatan yang digunakan adalah kuantitatif dengan metode survei. Teknik pengumpulan data dilakukan melalui penyebaran kuesioner kepada 100 responden yang merupakan anggota komunitas Clash of Champions di X. Data yang terkumpul kemudian dianalisis menggunakan software IBM SPSS Statistics versi 27. Hasil penelitian menunjukkan bahwa terdapat pengaruh positif dan signifikan antara Menonton tayangan Clash of Champions terhadap Sikap self-improvement. Hasil uji t menunjukkan nilai thitung sebesar 6,185 > ttabel 1,660 dengan signifikansi 0,000 (p < 0,05). Nilai koefisien determinasi (R2) sebesar 0,281 menunjukkan bahwa menonton tayangan Clash of Champions menyumbang 28,1% terhadap sikap self-improvement anggota komunitas Academy & Clash of Champions di X. Berdasarkan hasil tersebut, dapat disimpulkan bahwa menonton tayangan Clash of Champions berpengaruh terhadap sikap self-improvement anggota komunitas Academy & Clash of Champions di X. Kata Kunci: Clash of Champions, YouTube, self-improvement, komunitas digital, Uses and Effect, Social Learning. Clash of Champions is an educational program that blends entertainment and knowledge, broadcast on YouTube by Ruangguru. This show promotes self- improvement through inspirational messages, making it relevant for studying its influence on the self-development attitudes of active viewers. This research aims to examine the self-improvement attitudes among members of the Academy & Clash of Champions community on X who watch Clash of Champions. The study applies two theories: the Uses and Effect theory and Social Learning theory. A quantitative approach was used with a survey method. Data collection was conducted through questionnaires distributed to 100 respondents from the Clash of Champions community on X. The data were analyzed using IBM SPSS Statistics version 27. The results indicate a positive and significant influence between watching Clash of Champions and self-improvement attitudes. The t-test shows a t-value of 6.185 > t- table of 1.660 with a significance level of 0.000 (p < 0.05). The coefficient of determination (R2) of 0.281 indicates that watching Clash of Champions contributes 28.1% to the self-improvement attitudes of community members. Based on these findings, it can be concluded that watching Clash of Champions influences the self-improvement attitudes of the Academy & Clash of Champions community on X. Keywords: Clash of Champions, YouTube, self-improvement, digital community, Uses and Effect, Social Learning.

Jenis Karya Akhir:	Skripsi
Subyek:	300 Ilmu sosial 300 Ilmu sosial > 302 Interaksi sosial
Program Studi:	FAKULTAS ILMU SOSIAL DAN ILMU POLITIK (FISIP) > Prodi S1-Ilmu Komunikasi
Pengguna Deposit:	UPT . Desi Zulfi Melasari
Date Deposited:	12 Nov 2025 04:01
Terakhir diubah:	12 Nov 2025 04:01
URI:	http://digilib.unila.ac.id/id/eprint/93077

Actions (login required)

Lihat Karya Akhir