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AMY AMELIA MAYANGSARI , 1116031012 (2016) ANALISIS SIMBOL BUDAYA KONTEMPORER PADA IKLAN ( Studi Semiotika pada Iklan Ice Cream Magnum) ANALYSIS OF CONTEMPORARY CULTURE SYMBOLS ON ADVERTISING (Study of Semiotics at the Magnum Ice Cream Ad). FAKULTAS ILMU SOSIAL DAN ILMU POLITIK, UNIVERSITAS LAMPUNG.