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Banjar, ALVIN HADIYANTO (2013) PENGARUH ATRIBUT SUPERMARKET, MOTIF BELANJA HEDONIK, DAN MOTIF BELANJA UTILITARIAN TERHADAP LOYALITAS KONSUMEN (Studi Pada Chandra Supermarket Tanjung Karang). Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Lampung.