PENGARUH IMPLIKASI BAURAN PEMASARAN JASA TERHADAP KEPUTUSAN BERKUNJUNG WISATAWAN MENGUNJUNGI OBJEK WISATA PANTAI SARI RINGGUNG

DESY RIDA SARI, 1016051036 (2016) PENGARUH IMPLIKASI BAURAN PEMASARAN JASA TERHADAP KEPUTUSAN BERKUNJUNG WISATAWAN MENGUNJUNGI OBJEK WISATA PANTAI SARI RINGGUNG. Fakultas Ilmu Sosial dan Ilmu Politik, UNIVERSITAS LAMPUNG.

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ABSTRAK.pdf

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DAFTAR ISI.pdf

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DAFTAR GAMBAR.pdf

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DAFTAR TABEL.pdf

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LEMBAR PERSETUJUAN.pdf

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LEMBAR PENGESAHAN.pdf

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LEMBAR PERNYATAAN.pdf

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Abstrak

Penelitian ini dilakukan dengan tujuan mengetahui pengaruh bauran pemasaran jasa yang terdiri dari produk, harga, promosi, tempat, orang, proses dan bukti fisik terhadap keputusan berkunjung wisatawan mengunjungi objek wisata Pantai Sari Ringgung. Tipe penelitian adalah eksplanasi. Populasi penelitian ini adalah wisatawan yang berkunjung minimal 2 kali ke Pantai Sari Ringgung Kabupaten Pesawaran Lampung dan jumlah sampel 100 responden. Berdasarkan hasil penelitian secara parsial diperoleh variabel independen yaitu produk, tempat, proses berpengaruh signifikan, sedangkan variabel harga, orang, promosi, dan bukti fisik berpengaruh tidak signifikan terhadap keputusan berkunjung. Secara simultan bauran pemasaran jasa yang terdiri dari variabel produk, harga, lokasi, orang, tempat, promosi, proses dan bukti fisik bersama – sama berpengaruh signifikan terhadap keputusan berkunjung wisatawan. Kata Kunci : Bauran Pemasaran Jasa dan Keputusan Berkunjung ABSTRAK BAHASA INGGRIS This study was conducted in order to know the influence of marketing mix consist of product, price, promotion, place, people, process, and physical evidence against the decision of visiting tourists visiting the attraction Sari Beach Ringgung. This type of research is explanatory. The study population was the tourists who visit at least 2 times to Sari Beach Ringgung Pesawaran District Lampung and the sample size of 100 respondents. Based on the partial results of the study obtained independent variables are product, place, process significant effect, whereas the variable price, people, promotion, and physical evidence not significant effect on the decision to visit. Simultaneously the service marketing mix consisting of a variable product, price, location, person, place, promotion, process and physical evidence together - equally significant influence on decisions visiting tourists. Keywords: Marketing Mix Services and Decision Been

Tipe Karya Ilmiah: Skripsi
Subyek: H Ilmu Sosial = Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
H Ilmu Sosial = Social Sciences > HF Commerce
Program Studi: Fakultas ISIP > Prodi Administrasi Bisnis
Depositing User: 3397221 . Digilib
Date Deposited: 11 Jan 2016 03:31
Last Modified: 11 Jan 2016 03:31
URI: http://digilib.unila.ac.id/id/eprint/16797

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